Research
| Code | H327 | Grant Type | GPPS |
|---|---|---|---|
| Date Start | 01-11-2018 | Date End | 30-06-2020 |
| Extension | Period | ||
| Title | Using Elaboration Likelihood Model (elm) And Persuasive System Design (psd) To Examine Online Persuasion Through E-commerce Website Design: Comparative Study On Generation X And Generation Y Online Buyers | ||
| Research Type | Applied |
|---|---|
| Area | F4010000-Info,Comp and Comm Tech (ICT) |
| MRDC Group | Technology Management |
| MRDC Area | Human Technology Interaction |
| SEO Group | Applied Sciences, Engineering and Technologies |
| SEO Area | Information, Computer and Communication Technology |
| Amount | RM 20,000.00 |
| Researchers |
|---|
| YUNOS BIN NGADIMAN |
| NOR AZIATI BINTI ABDUL HAMID |
| NORHADILAH BINTI ABDUL HAMID |
| MOHD FAHMY BIN ABDULLAH |
| AHMAD NUR AIZAT BIN AHMAD |
| LEE TE CHUAN |