Research

Code H327 Grant Type GPPS
Date Start 01-11-2018 Date End 30-06-2020
Extension Period
Title Using Elaboration Likelihood Model (elm) And Persuasive System Design (psd) To Examine Online Persuasion Through E-commerce Website Design: Comparative Study On Generation X And Generation Y Online Buyers
Research Type Applied
Area F4010000-Info,Comp and Comm Tech (ICT)
MRDC Group Technology Management
MRDC Area Human Technology Interaction
SEO Group Applied Sciences, Engineering and Technologies
SEO Area Information, Computer and Communication Technology
Amount RM 20,000.00
Researchers
YUNOS BIN NGADIMAN
NOR AZIATI BINTI ABDUL HAMID
NORHADILAH BINTI ABDUL HAMID
MOHD FAHMY BIN ABDULLAH
AHMAD NUR AIZAT BIN AHMAD
LEE TE CHUAN

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