Dr. ZURINA BINTI SAMSUDIN
DS51 PENSYARAH KANAN
Jabatan Pengurusan Perniagaan
Fakulti Pengurusan Teknologi Dan Perniagaan
CONTACT DETAILS
PROFESSIONAL APPOINTMENTS
DS51 Pensyarah Kanan
ACADEMIC QUALIFICATION
| DOKTOR FALSAFAH PENGURUSAN PERNIAGAAN ANTARABANGSA , UNIVERSITI KEBANGSAAN MALAYSIA (2023) |
| SARJANA PENTADBIRAN PERNIAGAAN , UNIVERSITI TEKNOLOGI MALAYSIA (2014) |
| SARJANA MUDA PENTADBIRAN PERNIAGAAN , UNIVERSITI TEKNOLOGI MARA (2009) |
| SC/MCE/SPM/SPVM TIADA BIDANG , SM TEKNIK KLUANG (2003) |
FIELD OF EXPERTISE
| Category | Expertise |
|---|---|
| Field Category (KPT) : | ECONOMICS, BUSINESS AND MANAGEMENT |
| Field (KPT) : | Management |
| Field of Specialization (KPT) : | International Business Management |
AREAS OF RESEARCH INTEREST
International Business
SME Internationalization
Exporter-Importer Relationship, Export Performance
TEACHING EXPERIENCE
| Year | Description | Level |
|---|---|---|
| 2024 | Invited Lecturer for Pelantikan sebagai Pensyarah Jemputan bagi Subjek Operation Management (MPA10203) Program Sarjana Pentadbiran Perniagaan (MBA) Semester III Sesi 2023-2024, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2024 | University |
| 2024 | Module Developer for Program Baharu (MQA-01) bagi Program Sarjana Sains Pengurusan Teknologi dan Program Doktor Falsafah Pengurusan Teknologi secara Online Distance Learning (ODL), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September2024 | University |
| 2024 | Principles Of Economics [BPA12403], Session 20242025 Semester 1, Universiti Tun Hussein Onn Malaysia, 2024 | University |
RESEARCH GRANTS AND CONTRACTS
| Code | Title | Designation | End Date |
|---|---|---|---|
| Q767 | "Developing a Module Based on the ADDIE Model for an Herbal Gummy Innovation Kit for the Community" | Ahli | 30/06/2025 |
PUBLICATIONS
| Journal |
|---|
| MD Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Abdul Hamid (2023) Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict., THE SOUTH EAST ASIAN JOURNAL OF MANAGEMENT, THE SOUTH EAST ASIAN JOURNAL OF MANAGEMENT , 10, 74, ISSN:19781989 |
| Samsudin Zurina, Ismail Md Daud, Ramdan Mohamad Rohieszan, Aziz Nurul Ashykin Abdul, Zakaria Thuraiya, Abdullah Nor Liza (2021) The Roles Of Absorptive Capability And Innovative Capability In Improving Export Performance: A Preliminary Study, INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP, ALLIED BUSINESS ACADEMIES , 8, 1, ISSN:10999264 |
| Samsudin Z, Ismail M.D. (2019) The Concept Of Theory Of Dynamic Capabilities In Changing Environment, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY , 6, 1071, ISSN:22226990 |
CONSULTANCIES
| Year | Description | Level |
|---|---|---|
| 2024 | Assistant Chairperson of VIVA for VIVA VOCE EXAMINATION SESSION, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2024 | University |
| 2024 | Chairman for Appointment as Chairperson of Proposal Defense, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2024 | University |
| 2024 | Assistant Chairperson of VIVA for Appointment as Chairperson's Assistant of Viva Voce Examination Session, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2024 | University |
SUPERVISION
| Year | Description |
|---|---|
| 2024 | Assessor / Reviewer for International Conference on Business Intelligence, Industrial Engineering & Management (ICBIIEM 2024), Universiti Malaysia Pahang Al-Sultan Abdullah, Malaysia, August 2024 |
| 2024 | Assessor / Reviewer for Panel Juri Pertandingan Videografi Sempena Program Consturction Week, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2024 |
| 2024 | Moderator for Perlantikan sebagai Pengacara Majlis bagi Program Construction Week 17.0, Jabatan Pengurusan Pembinaan, Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2024 |
| 2024 | Supervisor for Nivetha A/P G Nagarajan, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2023 | Main Supervisor for Nivetha A/P G Nagarajan, MSc, Universiti Tun Hussein Onn Malaysia, 2023 |
EXTENSION & PUBLIC SERVICES
| Year | Description | Level |
|---|---|---|
| 2024 | Facilitator for Pelantikan sebagai Fasilitator bagi Program Pemindahan Ilmu (KTP), STEM & CSR: Pendidikan Kenegaraan, Penghasilan Produk Simen Kraf dalam Proses Pembelajaran dan Kesedaran Kesihatan Mental di Buku Jalanan Chow Kit, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2024, August 2024 | University |
| 2024 | Facilitator for Lantikan sebagai Penceramah dan Fasilitator Program Pemindahan Ilmu Narative Arts Penghasilan Objek Seni dan Makna, SMK Tunku Mahmood Iskandar, Malaysia, September 2024, September 2024 | District |
| 2024 | Member for Perlantikan sebagai Peserta Majlis Perbarisan dan Perarakan Sempena Sambutan Hari Kebangsaan kali ke 67 Tahun 2024 Peringkat Daerah Batu Pahat, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2024, August 2024 | District |
| 2024 | Committee Member for Pelantikan sebagai Ahli Jawatankuasa bagi Program Pemindahan Ilmu (KTP), STEM & CSR: Pendidikan Kenegaraan, Penghasilan Produk Simen Kraf dalam Proses Pembelajaran dan Kesedaran Kesihatan Mental di Buku Jalanan Chow Kit, Fakulti Teknologi Kejuruteraan (UTHM), Malaysia, August 2024, August 2024 | University |
COURSES & TRAINING
| Year | Description Organiser / Venue | Date |
|---|---|---|
| 2024 | BENGKEL PENGENALAN PROGRAM PASCASISWAZAH (PENYELIDIKAN) SECARA ODL FPTP SECARA ONLINE UTHM / KEDIAMAN MASING-MASING | 10/10/2024 |
| 2024 | PERTANDINGAN INOVASI PEMBELAJARAN (PERINGKAT ANTARABANGSA) 2024 (PIP2024) UUM / Mu'adzam Shah Hall, Universiti Utara Malaysia (UUM) | 07/10/2024 - 09/10/2024 |
| 2024 | KURSUS PEMANTAPAN PENGAJARAN DAN PEMBELAJARAN SESI 2024 PEJABAT PENDAFTAR,UTHM / BILIK SEMINAR 1 KAMPUS CAWANGAN PAGOH DAN BILIK LATIHAN SERI TERATAI ARAS 1, PEJABAT PENDAFTAR | 01/09/2024 - 12/09/2024 |
| 2024 | MAJLIS PERASMIAN PROGRAM PERKHIDMATAN PENYELIDIKAN PTTA 2024 UTHM / Pentas Utama (Big Stage) | 28/08/2024 |
| 2024 | PROGRAM JERAYAWARA PTTA@FAKULTI FPTP BERSEMPENA RESEARCH WEEK 2024 UTHM / Webinar | 21/08/2024 |
| 2024 | KURSUS OUTCOME BASED EDUCATION (OBE) 2024 PEJABAT PENDAFTAR,UTHM / BILIK LATIHAN SERI TERATAI | 29/07/2024 |
| 2024 | BENGKEL PERSEDIAAN PENGANJURAN ICTMBE 2025 FPTP, UTHM / BILIK LESTARI 2, ARAS 3, PTTA | 28/07/2024 |
| 2024 | PERKONGSIAN MAKLUMAT BIL 7/2028 : HARTANAH & PUSAKA (SIRI 1) PUSAT TEKNOLOGI MAKLUMAT, UTHM / Microsoft Teams (Online) | 04/07/2024 |
| 2024 | KURSUS WORK BASED LEARNING UTHM / BILIK LATIHAN SERI TERATAI | 19/06/2024 |
| 2024 | KURSUS SUARA YANG MEMIKAT UNTUK PENGACARA DAN PENGAJAR UTHM / BILIK LESTARI 2, PTTA | 10/06/2024 |
| 2024 | KURSUS PEMBANGUNAN SOALAN-OPEN ENDED MULTIPLE CHOICE PEJABAT PENDAFTAR,UTHM / BILIK LATIHAN SERI TERATAI ARAS 1, BANGUNAN PEJABAT PENDAFTAR | 28/05/2024 |
| 2024 | KURSUS DESKTOP VIDEO EDITING UTHM / BILIK LATIHAN SRI SIANTAN, PEJABAT PENDAFTAR | 14/05/2024 |
| 2024 | WEBINAR : MELANGKAH KE ARAH MASA DEPAN HIJAU : PENGURUSAN SISA DAN KITAR SEMULA UTHM / ZOOM MEETING | 16/04/2024 |
| 2024 | PROGRAM JERAYAWARA PUSAT INOVASI DAN PENGKOMERSIALAN (ICC) BERKAITAN SISTEM DASHBOARD FOR INNOVATION & COMMERCIALISATION ELECTRONIC SERVICES (DICE) UTHM / SECARA ATAS TALIAN | 27/03/2024 |
| 2024 | WEBINAR 'STRATEGY TO SCURE INDUSTRY GRANT' FKEE,UTHM / ONLINE | 14/03/2024 |
| 2024 | JERAYAWARA AMALAN PEMBELAJARAN TERADUN UTHM / ATAS TALIAN (Ms TEAMS) | 14/03/2024 |
| 2024 | CERAMAH BERSAMA MENTOR OBE FPTP PROF ERWEEN ABD RAHIM FPTP, UTHM / AL-JAZARI, PTTA | 11/03/2024 |
AWARD
| TAHUN | NAMA ANUGERAH / PENCAPAIAN | PENGANUGERAH | PERINGKAT |
|---|---|---|---|
| 2024 | International Research and Innovation Symposium Competition (RISE) 2024 SILVER | Universiti Tun Hussein Onn Malaysia (UTHM) | ANTARABANGSA |
| 2024 | International Learning Innovation Competition (Project title: The Learning Marketing Kit: Your Guide to New Market Success) BRONZE | Universiti Utara Malaysia | ANTARABANGSA |