Ts. Dr. MUHAMMAD ASYRAF BIN HASIM
DS13 PENSYARAH KANAN
Pejabat Am
Johor Business School
KETUA JABATAN
UTHM Bitara
PENYELIDIK UTAMA
Johor Business School
PENYELIDIK BERSEKUTU
Institut Transformasi Sosial dan Pembangunan Wilayah (TRANSFORM)
CONTACT DETAILS
BIOGRAPHY
A simple guy with a demonstrated history of working in the service and education industry.
PROFESSIONAL APPOINTMENTS
DS13 Pensyarah Kanan
ACADEMIC QUALIFICATION
| DOKTOR FALSAFAH MANAGEMENT MARKETING , UNIVERSITI KUALA LUMPUR (2018) |
| SARJANA PERNIAGAAN ANTARABANGSA , BRUNEL UNIVERSITY LONDON (2014) |
| SARJANA MUDA MANAGEMENT MARKETING , UNIVERSITI KUALA LUMPUR (2013) |
| SC/MCE/SPM/SPVM , SEKOLAH SULTAN ALAM SHAH (2008) |
FIELD OF EXPERTISE
| Category | Expertise |
|---|---|
| Field Category (KPT) : | ECONOMICS, BUSINESS AND MANAGEMENT |
| Field (KPT) : | Management |
| Field of Specialization (KPT) : | Marketing |
AREAS OF RESEARCH INTEREST
Digital Marketing
Integrated Marketing Communication
Consumer Behaviour
INNOVATION FIELD OF INTEREST
Branding
Social Media Marketing
Online Retailing
MANAGEMENT EXPERIENCE
| Date | Description |
|---|---|
| 01/01/2026 - 31/12/2027 | Ketua Jabatan
UTHM Bitara, Jabatan Pembelajaran Terbuka dan Jarak Jauh (ODL) |
| 01/12/2024 - 30/11/2027 | Penyelidik Utama
Johor Business School, Centre of Business Development (CBD) |
| 01/12/2024 - 30/10/2026 | Penyelidik Bersekutu
Institut Transformasi Sosial dan Pembangunan Wilayah (TRANSFORM) |
| 01/01/2025 - 31/12/2025 | Ketua Jabatan
UTHM Bitara, Jabatan Pembelajaran Terbuka dan Jarak Jauh (ODL) |
| 01/11/2023 - 31/12/2024 | Ketua Jabatan
Pusat Pembelajaran Berterusan dan APEL, Jabatan Pembelajaran Terbuka dan Jarak Jauh |
| 01/04/2022 - 30/03/2024 | Penyelidik Bersekutu
Institut Transformasi Sosial dan Pembangunan Wilayah (TRANSFORM) |
| 01/01/2022 - 31/12/2023 | Penyelidik Utama
Fakulti Pengurusan Teknologi Dan Perniagaan , Centre of Business Development (CBD) |
| 01/01/2022 - 31/12/2023 | Penyelidik Bersekutu
Fakulti Pengurusan Teknologi Dan Perniagaan , TechnoBiz |
| 01/01/2022 - 19/12/2023 | Penyelidik Utama
Fakulti Pengurusan Teknologi Dan Perniagaan , Centre of Business Development (CBD) |
| 01/07/2021 - 31/12/2022 | Penyelidik Bersekutu
Fakulti Pengurusan Teknologi Dan Perniagaan , Centre of Business Development (CBD) |
| 01/06/2021 - 31/12/2022 | Penyelidik Utama
Fakulti Pengurusan Teknologi Dan Perniagaan , Centre of Business Development (CBD) |
| 01/06/2021 - 31/12/2022 | Penyelidik Bersekutu
Fakulti Pengurusan Teknologi Dan Perniagaan , TechnoBiz |
PROFESSIONAL SOCIETIES
| Year | Description | Role | Level |
|---|---|---|---|
| 2024 - 9999 | Institute for Engineering Research and Publication (IFERP) | Ahli | Antarabangsa |
| 2024 - 9999 | Institute of Marketing Malaysia | Life Member | Kebangsaan |
| 2024 - 9999 | International Society for Development and Sustainability (ISDS) | Associate Member | Antarabangsa |
| 2021 - 9999 | Malaysia Board of Technologists (MBOT) | Teknologis Berijazah | Kebangsaan |
| 2024 - 2027 | Human Resource Development Corporation (HRD Corp) | HRD Corp Accredited Trainer | Kebangsaan |
| 2022 - 2025 | Malaysia Board of Technologists (MBOT) | Professional Technologist | Kebangsaan |
| 2024 - 2024 | The Chartered Institute of Logistics and Transport (CMILT) | Affiliate | Kebangsaan |
| 2022 - 2022 | Malaysian Institute of Management (MIM) | Ahli | Kebangsaan |
| 2020 - 2022 | Malaysia Board of Technologists (MBOT) | Teknologis Profesional | Kebangsaan |
TEACHING EXPERIENCE
| Year | Description | Level |
|---|---|---|
| 2025 | Business Research Methodology [MPA10903], Session 20242025 Semester 2, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2025 | Graduate Project [MPA21506], Session 20242025 Semester 2, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2025 | Instructor/lecturer for KURSUS KAEDAH PENYELIDIKAN BAGI PROGRAM PASCASISWAZAH, SEMESTER II SESI 2024/2025, FAKULTl PENGURUSAN TEKNOLOGI DAN PERNIAGAAN, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2025 | University |
| 2025 | Principles Of Management [BPA10202], Session 20252026 Semester 1, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2025 | Principles Of Marketing [BPA11603], Session 20242025 Semester 2, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2025 | Seminar On Advanced Technoprenuership [PJA10108], Session 20252026 Semester 1, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2025 | Strategic Marketing [MJB10303], Session 20252026 Semester 1, Universiti Tun Hussein Onn Malaysia, 2025 | University |
| 2024 | Co-supervisor for GRADUATE PROJECT SARJANA PENTADBIRAN PERNIAGAAN , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2024 | University |
| 2024 | Head for JAWATANKUASA SEMAKAN MODUL (SIM) BAGI PROGRAM DOKTOR FALSAFAH PENGURUSAN TEKNOLOGI DAN PROGRAM SARJANA SAINS PENGURUSAN TEKNOLOGI SECARA ONLINE DISTANCE LEARNING (ODL), FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2024 | University |
| 2024 | Head for PEMBANGUN SELF INSTRUCTIONAL MATERIALS (SIM) BAGI KURSUS STRATEGIC MARKETING, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2024 | University |
| 2024 | Member for Pembangun Program Baharu (MQA01) Program Sarjana Sains Pengurusan Teknologi dan Program Doktor Falsafah Pengurusan Teknologi secara Open and Distance Learning (ODL) , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September2024 | University |
| 2024 | Module Developer for Pembangun Modul Bagi Program Sarjana Sains Pengurusan Teknologi dan Program Doktor Falsafah Pengurusan Teknologi Secara Open and Distance Learning (ODL), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September2024 | University |
| 2024 | Principles Of Management [BPA10202], Session 20242025 Semester 1, Universiti Tun Hussein Onn Malaysia, 2024 | University |
| 2024 | Principles Of Marketing [BPA11603], Session 20232024 Semester 2, Universiti Tun Hussein Onn Malaysia, 2024 | University |
| 2024 | Strategic Marketing [MPA10303], Session 20232024 Semester 2, Universiti Tun Hussein Onn Malaysia, 2024 | University |
| 2023 | Chairperson of VIVA for CHAIRPERSON OF AN ORAL EXAMINATION (VIVA VOCE) - Muhammad Alif 'Izzuddin bin Jamaludin Master of Science in Technology Management, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2023 | University |
| 2023 | Committee Chairman for PENYELARAS JAWATANKUASA PEMBANGUNAN PROGRAM MBA OPEN AND DISTANCE LEARNING UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2023 | University |
| 2023 | Head for KETUA PROGRAM SARJANA PENTADBIRAN PERNIAGAAN SECARA PEMBELAJARAN TERBUKA DAN JARAK JAUH (MBA ODL), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2023 | University |
| 2023 | Head for PROGRAM SARJANA PENTADBIRAN PERNIAGAAN OPEN AND DISTANCE LEARNING , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2023 | University |
| 2023 | Member for AHLI JAWATANKUASA PEMBANGUNAN PROGRAM DOKTOR FALSAFAH PENTADBIRAN PERNIAGAAN (DBA), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2023 | University |
| 2023 | Module Developer for PEMBANGUN MODUL SARJANA PENTADBIRAN PERNIAGAAN PEMBELAJARAN TERBUKA DAN JARAK JAUH (MBA ODL), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2023 | University |
| 2023 | Principles Of Management [BPA11303], Session 20232024 Semester 1, Universiti Tun Hussein Onn Malaysia, 2023 | University |
| 2023 | Principles Of Marketing [BPA10502], Session 20222023 Semester 2, Universiti Tun Hussein Onn Malaysia, 2023 | University |
| 2023 | Principles Of Marketing [BPA11603], Session 20222023 Semester 2, Universiti Tun Hussein Onn Malaysia, 2023 | University |
| 2023 | Strategic Marketing [MPA10303], Session 20222023 Semester 2, Universiti Tun Hussein Onn Malaysia, 2023 | University |
| 2023 | Technology Management [BPA21703], Session 20232024 Semester 1, Universiti Tun Hussein Onn Malaysia, 2023 | University |
| 2022 | Committee Chairman for Penyelaras Jawatankuasa Pembangunan Program Baharu MBA ODL, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2022 | University |
| 2022 | Member for AJK Pembangunan Program Baharu Doktor Falsafah Pentadbiran Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2022 | University |
| 2022 | Member for Ahli Jawatankuasa Pemurnian Silibus Program Sarjana Pentadbiran Perniagaan (MBA) (Sepenuh Masa dan Separuh Masa), FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2022 | University |
| 2022 | Principles Of Marketing [BPA10502], Session 20212022 Semester 2, Universiti Tun Hussein Onn Malaysia, 2022 | University |
| 2022 | Principles Of Marketing [BPA11603], Session 20212022 Semester 2, Universiti Tun Hussein Onn Malaysia, 2022 | University |
| 2022 | Principles Of Marketing [BPA11603], Session 20222023 Semester 1, Universiti Tun Hussein Onn Malaysia, 2022 | University |
| 2022 | Strategic Marketing [MPA10303], Session 20212022 Semester 2, Universiti Tun Hussein Onn Malaysia, 2022 | University |
| 2022 | Technopreneurship [MPA11203], Session 20222023 Semester 1, Universiti Tun Hussein Onn Malaysia, 2022 | University |
| 2021 | Principles Of Management [BPA10202], Session 20212022 Semester 1, Universiti Tun Hussein Onn Malaysia, 2021 | University |
| 2021 | Principles Of Management [BPA11303], Session 20212022 Semester 1, Universiti Tun Hussein Onn Malaysia, 2021 | University |
| 2021 | Principles Of Marketing [BPA11603], Session 20212022 Semester 1, Universiti Tun Hussein Onn Malaysia, 2021 | University |
RESEARCH GRANTS AND CONTRACTS
| Code | Title | Designation | End Date |
|---|---|---|---|
| J060 | Corporate Waqf in Malaysia: A TPB-Based Examination of the Mediating Effects of Religiosity, Trustee Communication, and Brand Equity on Waqf Product Participation Intentions | Ketua | 31/05/2027 |
| Q984 | The Digital Influence Ecosystem: Assessing the Impact of Micro-Influencers on Consumer Behaviour Through Trust, Engagement, and Perceived Value | Ketua | 31/05/2027 |
| K564 | Developing a Renewable Energy Adoption Model for Rural Malaysia: Aligning with National Energy Policy and the i-RET for Sustainable Development | Ketua | 30/09/2026 |
| Q730 | Sustainable Transformation in Malaysian Furniture and Particle Board Manufacturing: Evaluating Readiness towards Bamboo-based Composite | Ahli | 30/06/2026 |
| M188 | Enhancing Service Quality and Branding for Sustainable Growth: A Quantitative Analysis of Customer Satisfaction at Idzmir Kids Hub, Johor Bahru, Johor | Ketua | 01/03/2026 |
| W017 | ASEAN Network for Green Entrepreneurship and Leadership (ANgel) | Ahli | 31/12/2025 |
| Q418 | Segmenting A New Umrah Market by Cohort Generations For A Sustainable Umrah Industry. An application of Cluster Analysis | Ahli | 31/10/2025 |
| Q364 | The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Cosmetics Products Purchase Intention: Application of Technology Acceptance Model | Ketua | 30/04/2025 |
| Q022 | Developing measurement for fertigation management practices in assessing its impact on sustainable agriculture performance among agripreneurs in Johor | Ahli | 31/10/2023 |
PUBLICATIONS
| Book |
|---|
| MUHAMMAD ASYRAF HASIM, AMRAN HARUN, SHAFIE MOHAMED ZABRI (2024) Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 1, ISBN:9786294901292 |
| MOHAMED ZABRI, S., LETCHUMANAN, S. M., OMAR, S. S., HASIM, M. A., ZAINUN, N. Y., HASHIM, M. Y. (2024) Financing Green Technology: Green Financing For Green Technology? In Green Entreprenuership And Leadership -Case Study Collection, UTM , 48, ISBN:9786299754862 |
| Book Chapters |
| UMI KARTINI RASHID, NOOR ASLINDA ABU SEMAN, ARIFHA MOHAMAD, MUHAMMAD ASYRAF HASIM, ZURINA SAMSUDIN, RUSNIFAEZAH MUSA (2025) Go Shop'S Business Model: Navigating Challenges And Seizing Opportunities, Scaling Boundaries: Bmc Insights From Global E-Commerce Titans, UTHM , 35, ISBN:9786294902473 |
| Muhammad Asyraf Hasim, A Safuan Abas (2024) Consumer Boycotts In Marketing – Emerging Trends And Future Outlook, Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 1, ISBN:9786294901292 |
| Muhammad Asyraf Hasim, Nurin Farhana Azizi (2024) Consumer Empowerment And Boycotts As Drivers Of Strategic Marketing, Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 5, ISBN:9786294901292 |
| Muhammad Asyraf Hasim, Shafie Mohamed Zabri, Nurul Fadzilla Mohd Aris, Nur Fatin Nabila Hani Sabri, Nur Iffah Izzati binti Rahmat, Roslyana Amira Rusli (2024) Consumer Perceptions Of Greenwashing: Understanding The Influence Of Deceptive Environmental Claims On Consumer Behaviour, The Entrepreneurs’ Guide To Green Business Practices, UTHM , 71, ISBN:9786294901346 |
| Muhammad Asyraf Hasim, Anis Falina Jumaidi (2024) Corporate Responses To Consumer Boycotts In Strategic Marketing, Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 17, ISBN:9786294901292 |
| Shafie Mohamed Zabri, Muhammad Asyraf Hasim (2024) Development Of An Intelligent Application For Measuring Sustainable Financial Management Practices For Micro, Small, And Medium Enterprises (Msmes), The Entrepreneurs’ Guide To Green Business Practices, UTHM , 55, ISBN:9786294901346 |
| Siti Sarah Omar, Shafie Mohamed Zabri, Muhammad Asyraf Hasim, Mohd Yussni Hashim, Noor Yasmin Zainun, Nurul Fadzilla Mohd Aris (2024) Does The Future Of Social Enterprise Rely On Its Talent Management Strategies?, Case Study Collection Of Green Entrepreneurship And Leadership, UTM , 1, ISBN:9786299754879 |
| Muhammad Asyraf Hasim, Mohd Radzi Ibrahim (2024) Ethical Implications Of Consumer Boycotts In Strategic Marketing, Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 13, ISBN:9786294901292 |
| Muhammad Asyraf Hasim, Nivetha G. Nagarajan (2024) Social Media Platforms As Catalysts For Consumer Boycotts, Advance In Marketing Research Series 6: Navigating Consumer Boycotts For Modern Marketing, UTHM , 9, ISBN:9786294901292 |
| Lai Jin Xiang, Muhammad Asyraf Hasim, Yuary Farradia (2023) Advantages And Disadvantages Of Short-Form Video Content, Advance In Marketing Research Series 5: Digital Marketing Essentials For Business, UTHM , 66, ISBN:9786297566917 |
| Liaw Siew Wen, Muhammad Asyraf Hasim, Hendro Sasongko (2023) Affiliate Marketing: Advantages And Disadvantages, Advance In Marketing Research Series 5: Digital Marketing Essentials For Business, UTHM , 77, ISBN:9786297566917 |
| Muhammad Asyraf Hasim, Leong Chun Kin (2023) Personalised Digital Marketing: Issues, Preferences, And Concerns, Advance In Marketing Research Series 5: Digital Marketing Essentials For Business, UTHM , 15, ISBN:9786297566917 |
| Norashuha Hashim, Muhammad Asyraf Hasim, Amran Harun (2022) Covid-19 And Its Impact On Digital Marketing, Series 4: Impact Of Covid-19 On Marketing Strategies. Advance In Marketing Research, UTHM , 1, ISBN:9789672817574 |
| Muhammad Iqbal Nordin, Muhammad Asyraf Hasim, Amran Harun (2022) How Consumers Decide To Buy During The Pandemic Covid-19?, Advance In Marketing Research Volume 4, UTHM , 48, ISBN:9789672817574 |
| General Publications |
| Muhammad Asyraf Hasim (2024) Johor Business School Kongsi Rezeki Bersama Asnaf, Anak Yatim, UTHM , 1, ISBN:- |
| Muhammad Asyraf Hasim, Nur Raimi Ab Razak, Mohd Firdaus Mahmood (2024) Uthm Odl Handbook For Instructors - Self Instructional Materials Development , UTHM , 1, ISBN:- |
| Muhammad Asyraf Hasim, Nur Raimi Ab Razak, Mohd Firdaus Mahmood (2024) Uthm Odl Handbook For Learners, UTHM , 1, ISBN:- |
| Muhammad Asyraf Hasim (2023) Fptp Terima Kunjungan Delegasi Universitas Muhammadiyah Kalimantan Timur, Indonesia, UTHM , 1, ISBN:- |
| Journal |
| Idzmir Shahril Idzham Shah, Hamidah Hadi, Halimah Hadi, Muhammad Asyraf Hasim, Mohamad Saufee Anuar (2025) A Pls-Sem Analysis Of Service Quality And Brand Perception On Customer Satisfaction In Early Childhood Intervention Service, PAPER ASIA, IPMEDIA SDN BHD , 10, 247, ISSN:02184540 |
| MUHAMMAD ASYRAF HASIM, WAN FAUZIAH WAN YUSOFF , WAN MUHAMMAD IDHAM WAN MAHDI, AINI KHALIDA MUSLIM (2025) Assessing Independent Smallholder Farmers’ Awareness Of Roundtable On Sustainable Palm Oil (Rspo): A Study In Oil Palm Exporter Nations, JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT, UMT PRESS , 4, 657, ISSN:26727226 |
| Mahiah Said, Faridah Hassan, Muhammad Asyraf Hasim, Mohd Faizun Mohamad Yazid (2025) Assessing The Validity Of The Halal Consumption Congruence (Hacc) Model Towards Consumer’S Purchase Intention Of Malaysia’S Halal Food Products, JOURNAL OF FATWA MANAGEMENT AND RESEARCH, USIM PRESS , 1, 101, ISSN:22321047 |
| Muhammad Asyraf Hasim, Mahiah Said, Fatimah Ibrahim (2025) Cultivating Consumer Insights: Unravelling Halal Cosmetics Purchase Intentions Among Millennial Working Women In Kuala Lumpur, PERTANIKA JOURNAL OF SOCIAL SCIENCES & HUMANITIES, UNIVERSITI PUTRA MALAYSIA , 9, 1483, ISSN:22318534 |
| Muhammad Asyraf Hasim, Amran Harun, Fatimah Ibrahim, Sallaudin Hassan, Mohd Fikri Ishak (2025) Digital Marketing Strategies And Consumer Behaviour: Insights Into Online Purchase Intention For Halal Cosmetics In Malaysia, PAPERASIA, SHPMEDIA SDN BHD , 1, 93, ISSN:02184540 |
| Muhammad Asyraf Hasim, Nur Nadiah Mahbob (2025) Perceived Influencer Credibility And Perceived Content Usefulness In Influencing Consumer Purchase Decisions: A Moderated Model Using Smartpls, PAPERASIA, SHPMEDIA SDN BHD , 5, 232, ISSN:02184540 |
| Mahiah Said, Muhammad Asyraf Hasim, Abd Shukor Jamaluddin (2025) Public Perceptions Of Antarctica’S Role In Global Sustainability: Key Factors Influencing Environmental Preservation Intentions In Malaysia, PAPERASIA, SHPMEDIA SDN BHD , 7, 46, ISSN:02184540 |
| Abdullah Abdulaziz Bawazir, Nur Nadiah Mahbob, Muhammad Asyraf Hasim (2025) The Impact Of Digital Transformation On Career Growth: Mediating Role Of Job Satisfaction And Moderating Effect Of Organizational Support In The Manufacturing Sector, INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING, ECONJOURNALS , 4, 257, ISSN:21464405 |
| Muhammad Asyraf Hasim, Siti Nur Aliya Mohd Nazri (2025) The Role Of Mobile Application Design, Branding, Ai-Driven Personalization, And Social Commerce Integration On Purchase Intention Among Generation Z: The Mediating Role Of Mobile App Marketing, PAPERASIA, SHPMEDIA SDN BHD , 2, 317, ISSN:02184540 |
| Noor Aslinda Abu Seman, Amir Zakwan Mansor, Arifha Mohamad, Muhammad Asyraf Hasim, Nurazwa Ahmad, Mohd Asmadi Mohd Angsor (2024) Consumer Snacking Behavior: A Survey Of Biscuit Consumption Patterns, JBS NEXUS, UTHM , 12, 48, ISSN:30839130 |
| Muhammad Asyraf Hasim, Nur Nadiah Mahbob (2024) Driving Change Readiness In Malaysian Smes: The Roles Of Self-Efficacy, Transformational Leadership, And Organisational Culture, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY , 11, 2264, ISSN:22226990 |
| Muhammad Asyraf Hasim, Nur Nadiah Mahbob, Normaziah Che Musa (2024) The Impact Of Leadership Styles, Flexible Working Arrangements, Rewards, And Organizational Culture On Employee Job Satisfaction: Evidence From Selected Commercial Banks In Johor, Malaysia, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ACCOUNTING, FINANCE & MANAGEMENT SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY , 12, 1426, ISSN:22258329 |
| Nur Nadiah Mahbob, Abdullah Abdulaziz Bawazir, Muhammad Asyraf Hasim (2024) The Impact Of Resistance To Change, Digital Technology Implementation, And Learning Consistency On Employee Mental Health In A Higher Education Institution: The Moderating Role Of Workload, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY , 9, 2232, ISSN:22226990 |
| Muhammad Asyraf Hasim, Sallaudin Hassan, Mahiah Said (2024) The Impact Of Social Media Influence, Digital Payment Convenience, And Brand Equity On Impulse Purchase Behavior: A Structural Equation Modeling Approach, INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, RESEARCH AND SCIENTIFIC INNOVATION SOCIETY , 12, 3143, ISSN:24546186 |
| Nur Nadiah Mahbob, Abdullah Abdulaziz Bawazir, Muhammad Asyraf Hasim (2024) The Mediating Role Of Trust In Shaping Consumer Purchase Intentions On Tiktok Shop: Insights From Johor, Malaysia, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY , 9, 2215, ISSN:22226990 |
| Tham Jia Hui, Muhammad Asyraf Hasim, Muhammad Ammar Shafi (2023) Continuance Intention Of Mobile Banking Services Among Generation Y, JOURNAL OF ACADEMIA, UNIVERSITI TEKNOLOGI MARA (UITM) NEGERI SEMBILAN , 10, 64, ISSN:22896368 |
| Tham Jia Hui, Muhammad Asyraf Hasim, Sallaudin Hassan (2023) Determinants Of Millennial'S Continuance Intention For Mobile Banking Services In Johor, JOURNAL OF INTERNATIONAL BUSINESS, ECONOMICS AND ENTREPRENEURSHIP, PENERBIT UNIVERSITI TEKNOLOGI MARA , 6, 32, ISSN:25501429 |
| Mohd Fikri Ishak, Nur Nadiah Mahbob, Muhammad Asyraf Hasim (2023) Determinants Of Using Reusable Eco-Friendly Shopping Bags Among Gen-Y, INFORMATION MANAGEMENT AND BUSINESS REVIEW, AMH INTERNATIONAL , 9, 115, ISSN:22203796 |
| Muhammad Ammar Shafi, Ng Siau Le, Hafizah Zulkipli, Muhammad Asyraf Hasim, Mohd Zarir Yusoff (2023) The Effect Of Work Environment On Employee Productivity: A Case Study Of Manufacturing Company, JOURNAL OF INTERNATIONAL BUSINESS, ECONOMICS AND ENTREPRENEURSHIP, UNIVERSITI TEKNOLOGI MARA , 6, 77, ISSN:25501429 |
| Nur Nadiah Mahbob, Muhammad Asyraf Hasim, Mohd Fikri Ishak (2023) The Influence Of Perceived Risk Factors On Online Purchase Intention Among Millennials In Malaysia, INFORMATION MANAGEMENT AND BUSINESS REVIEW, UITM - AMH INTERNATIONAL , 9, 50, ISSN:22203796 |
| I Gusti Ayu Intan Saputra Rini, Muhammad Asyraf Hasim, Luh Kade Datrini (2022) Corporate Social Responsibility Of Five-Star Hotels In Bali, JURNAL ILMIAH AKUNTANSI, FAKULTAS EKONOMI UNIVERSITAS PENDIDIKAN GANESHA , 12, 217, ISSN:25281399 |
| Anis Joha, Sallaudin Hassan, Mohd Farid Shamsudin, Muhammad Asyraf Hasim (2022) Purchasing Behaviour Among Small Medium Enterprise (Sme) Customer During Covid-19 Pandemic Using 7ps Approach, JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY, ASR Research Center India , 4, 529, ISSN:27177564 |
| Mohd Faizun Mohamad Yazid, Mohd Farid Shamsudin, Muhammad Syirazie Hafiez Abdul Aziz, Muhammad Asyraf Hasim (2022) Relationship Between Timeliness And Intention To Use Of Mrt Services In Klang Valley Malaysia, GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL, UNIVERSAL PUBLISHERS - BOCA RATON, FLORIDA, USA , 3, 347, ISSN:19475667 |
| Mahiah Said, Muhammad Asyraf Hasim (2022) The Mediating Role Of Consumers Trust Towards Consumers Purchase Intention Of Halal Food From Malaysia: Application Of Structural Equation Modelling, JOURNAL OF HALAL SERVICE RESEARCH, MARKETING IN ASIA GROUP SCHOLAR , 9, 11, ISSN:27032299 |
| I Gusti Ayu Intan Saputra Rini, Muhammad Asyraf Hasim (2021) Csr Strategies Of Five-Star Hotels In Denpasar-Bali Based On Local Community Perceptions, INDONESIAN JOURNAL OF SUSTAINABILITY ACCOUNTING AND MANAGEMENT, UNIVERSITAS PASUNDAN, INDONESIA. , 6, 57, ISSN:25976222 |
| Sallaudin Hassan, Mohd. Farid Shamsudin, Muhammad Asyraf Hasim, Ishamuddin Mustapha, Mohd. Haziq Zakaria (2021) Measuring The Service Quality Level At Higher Tvet Institutes, ANNALS OF THE ROMANIAN SOCIETY FOR CELL BIOLOGY, VASILE GOLDIS WESTERN UNIVERSITY OF ARAD , 3, 4641, ISSN:15836258 |
| Adrutdin K.F., Gadar K., Rahim N.S.A., Hasim M.A. (2020) Customer Education In Islamic Banking In Malaysia, JOURNAL OF CRITICAL REVIEWS, INNOVARE ACADEMICS SCIENCES PVT. LTD , 6, 127, ISSN:23945125 |
| Muhammad Asyraf Hasim, Sanusi Abdul Manaf, Aeshah Mohd Ali (2020) Customer Expectations In Ewallet Services, EUROPEAN JOURNAL OF MOLECULAR & CLINICAL MEDICINE, UBIQUITY PRESS , 3, 4160, ISSN:25158260 |
| Hassan S., Shamsudin M.F., Hasim M.A., Mustapha I., Buang R.R., Wahab M.I.A. (2020) Empirical Study On Student Satisfaction As Mediator Between Service Quality And Student Loyalty In Tvet Hlis, JOURNAL OF CRITICAL REVIEWS, INNOVARE ACADEMICS SCIENCES PVT. LTD , 6, 122, ISSN:23945125 |
| Sallaudin Hassan, Rahmat Roslan Buang, Mohamad Ikbar Wahab, Mohamad Farid Shamsudin, Muhammad Asyraf Hasim (2020) Exploring Mediating Role Of Corporate Image Between Service Quality And Student Loyalty Using Pls-Sem, INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND EXPLORING ENGINEERING (IJITEE), BLUE EYES INTELLIGENCE ENGINEERING & SCIENCES PUBLICATION , 1, 2726, ISSN:22783075 |
| Hasim M.A., Hassan S., Ishak M.F., Razak A.A. (2020) Factors Influencing Gen-Y In Malaysia To Purchase Impulsively: A Mediating Effect Of Perceived Enjoyment, INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE, PRIMROSE HALL PUBLISHING GROUP , 385, ISSN:22011315 |
| Hasim M.A., Shahrin M., Wahid R.A. (2020) Influences Of Media Richness On Instagram Towards Consumer Purchase Intention: The Mediating Effect Of Brand Equity, INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE, PRIMROSE HALL PUBLISHING GROUP , 357, ISSN:22011315 |
| Hassan S., Shamsudin M.F., Hasim M.A., Mustapha I., Zakaria M.H., Daril M.A.M., Jaafar J. (2020) Investigation On Mediating Role Of Corporate Image Of University On The Link Between Service Quality And Student Loyalty, Journal of Critical Reviews, INNOVARE ACADEMICS SCIENCES PVT. LTD , 6, 117, ISSN:23945125 |
| Ami Suhana Menon, Muhammad Shahrin Hashim, Muhammad Asyraf Hasim (2020) Measuring The Brand Personality Dimensions Of Modest Fashion Industry In Malaysia, TEST ENGINEERING AND MANAGEMENT , MATTINGLEY PUBLISHING , 2, 4234, ISSN:01934120 |
| Muhammad Asyraf Hasim, Mohd Fikri Ishak, Nurul Nadia Abdul Halim, Arman Hj Ahmad, Putu Ngurah Suyatna (2020) Media Richness On Instagram Influences Towards Consumer Purchase Intention: Exploring The Moderating Effect Of Brand Equity, DINASTI INTERNATIONAL JOURNAL OF EDUCATION MANAGEMENT AND SOCIAL SCIENCE, DINASTI PUBLISHER , 10, 1001, ISSN:26866331 |
| Muhammad Asyraf Hasim, Sanusi Abdul Manaf, Aeshah Mohd Ali (2020) Role Of Price Towards Customer Satisfaction, EUROPEAN JOURNAL OF MOLECULAR & CLINICAL MEDICINE, UBIQUITY PRESS , 3, 4179, ISSN:25158260 |
| Beny Setiawan, Meriza Hendri, Muhammad Asyraf Hasim (2020) Roles Of Empathy And Responsivenesstowards Customer Satisfaction In Luxury Hotels In Jakarta, TEST ENGINEERING AND MANAGEMENT, THE MATTINGLEY PUBLISHING CO., INC. , 2, 10072, ISSN:01934120 |
| Muhammad Robbie Kurniadi, Mohd Haizam Mohd Saudi, Muhammad Asyraf Hasim (2020) The Impact Of Perceived Quality And Price On The Satisfaction Of Spa Treatments Customers In Jakarta, TEST ENGINEERING AND MANAGEMENT, THE MATTINGLEY PUBLISHING CO., INC. , 2, 10083, ISSN:01934120 |
| Arman Ahmad, Izian Idris, Cordelia Mason, Muhammad Asyraf Hasim, Sulaiman Sajilan (2020) The Impacts Of Motives, Barriers, And Behaviour On The Travel Package Attractiveness From Muslim Travelers Perspectives, INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND EXPLORING ENGINEERING, BLUE EYES INTELLIGENCE ENGINEERING AND SCIENCES PUBLICATION , 1, 2714, ISSN:22783075 |
| Muhamad Shahrin, Ami Suhana Menon, Rosni Ab. Wahid, Muhammad Asyraf Hasim, Norwani Mohd Nazari (2020) The Influence Of Social Media Richness On The Consumer Intention To Purchase, TEST ENGINEERING & MANAGEMENT, THE MATTINGLEY PUBLISHING CO., INC. , 2, 4287, ISSN:01934120 |
| Sheikh Muhamad Hizam Sheikh Khairuddin, Mouktar Ahmed Omar, Muhammad Asyraf Hasim (2020) The Relationship Between Transformational Leadership Style And Organizational Learning: The Mediating Effect Of The Organizational Career Growth Of The Academics Of The University Of Djibouti, INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION, HAMPSTEAD PSYCHOLOGICAL ASSOCIATES , 3, 3903, ISSN:14757192 |
| Lazuardi Miftahul Falah, Nurul Hermina, Muhammad Asyraf Hasim (2020) Understanding Customer Satisfaction In Jakarta Quick Service Restaurant Industry, TEST ENGINEERING AND MANAGEMENT, THE MATTINGLEY PUBLISHING CO., INC. , 2, 10056, ISSN:01934120 |
| Arman Hj. Ahmad, Izian Idris, Cordelia Mason, Sheikh Muhamad Hizam Sheikh Khairuddin, Ami Suhana Abdul Menon, Mohd. Farid Shamsudin, Ridzuan Masri, Muhammad Asyraf Hasim (2020) Unpacking Young Travelers Needs To Enhance The Attractiveness Of Package Tours, INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION, HAMPSTEAD PSYCHOLOGICAL ASSOCIATES , 3, 1879, ISSN:14757192 |
| Sallaudin Hassan, Mohd. Farid Shamsudin, Muhammad Asyraf Hasim, Ishamuddin Mustapha, Jimisiah Jaafar, Khairul Firdaus Adruthdin, Athirah Shukri, Sunitawati Karim, and Rohaizan Ahmad (2019) Mediating Effect Of Corporate Image And Students Satisfaction On The Relationship Between Service Quality And Students Loyalty In Tvet Hlis, ASIAN ACADEMY OF MANAGEMENT JOURNAL, ASIAN ACADEMY OF MANAGEMENT (AAM) AND PENERBIT UNIVERSITI SAINS MALAYSIA. , 7, 93, ISSN:21804184 |
| Shamsudin M.F., Ishak M.F., Hashim M.A., Nabi M.A., Yazid M.F.M., Razak A.A. (2019) Preliminary Analysis On Relationship Of Crm Functions Implementation Towards Firm'S Business Performance, HUMANITIES AND SOCIAL SCIENCES REVIEWS, GYANDHARA INTERNATIONAL ACADEMIC PUBLICATIONS , 4, 113, ISSN:23956518 |
| Hasim M.A., Ishak M.F., Hassim A.A. (2019) The Relationship Between Online Shopping Environments, Sales Promotions, Website Quality, And Impulsive Buying Behaviour: A Structural Equation Modelling Approach, INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE, PRIMROSE HALL PUBLISHING GROUP , 215, ISSN:22011315 |
| Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Mohd Fikri Ishak (2018) Customer Satisfaction And Purchasing Intention In Airline Service Quality: A Case Study Of Malaysia Airlines, INTERNATIONAL JOURNAL OF ENGINEERING & TECHNOLOGY, SCIENCE PUBLISHING CORPORATION , 5, 150, ISSN:2227524X |
| Muhammad Asyraf Hasim, Mohd Fikri Ishak, Mohd Farid Shamsudin (2018) Exploring The Barriers To Internationalisation For Malaysian Smes, INTERNATIONAL JOURNAL OF ENGINEERING & TECHNOLOGY, SCIENCE PUBLISHING CORPORATION , 5, 103, ISSN:2227524X |
| Hasim M.A., Shamsudin M.F., Ali A.M., Shabi S. (2018) The Relationship Between Sales Promotions And Online Impulse Buying In Malaysia, OPCION, UNIVERSIDAD DEL ZULIA , 295, ISSN:10121587 |
| Hasim M.A., Shamsudin M.F., Menon A.S.A., Yazid M.F.M. (2018) The Relationship Between Shopping Environment And Online Impulse Buying In Malaysia, INTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH, ISLAMIC AZAD UNIVERSITY , 5, 77, ISSN:22287019 |
| Hasim M.A., Shamsudin M.F., Hassan S. (2018) The Relationship Between Website Quality And Online Impulse Buying In Malaysia, OPCION, UNIVERSIDAD DEL ZULIA , 387, ISSN:10121587 |
| Hussain H.I., Shamsudin M.F., Hasim M.A., Salem M.A., Gadar K., Ali A., Abdullah A.M. (2017) Speed Of Adjustment And Macro Economic Growth, ADVANCED SCIENCE LETTERS, AMERICAN SCIENTIFIC PUBLISHERS , 2947, ISSN:19366612 |
| Muhammad Asyraf Hasim, Mohd Norsam Mohd Sari, Mohd Farid Shamsudin, Hafezali Iqbal Hussain, and Milad Abdelnabi Salem (2016) Factor Of Brand Equity, Brand Relationship & Customer Buying Decision Behavior In Automotive Industries, INTERNATIONAL JOURNAL OF CURRENT RESEARCH, QUALITY SCIENTIFIC PUBLISHING , 2, 26288, ISSN:0975833X |
| Mohd Farid Shamsudin, Nor Azila Mohd Noor, Affendy Abu Hassim, Hafezali Iqbal Hussain, Milad AbdelNabi Salem, Muhammad Asyraf Hasim (2015) Factors Lead To Customer Loyalty In Prepaid Mobile Services, CASPIAN JOURNAL OF APPLIED SCIENCES RESEARCH, CASPIAN JOURNAL OF APPLIED SCIENCES RESEARCH , 10, 1, ISSN:22519114 |
| Muhammad Asyraf Hasim, Khairul Nizam Mahmud, Mohd Farid Shamsudin, Hafezali Iqbal Hussain, and Milad Abdelnabi Salem (2015) Loyalty Program & Customer Loyalty In Banking Industry, GLOBAL JOURNAL OF INTERDISCIPLINARY SOCIAL SCIENCES, LONGDOM PUBLISHING , 10, 16, ISSN:23198834 |
| Media Digital |
| Muhammad Asyraf Hasim, Nur Raimi Ab Razak, Mohd Firdaus Mahmood (2024) Orientation Odl Uthm (Introduction), Youtube.com , ISBN:- |
| Muhammad Asyraf Hasim, Nur Raimi Ab Razak, Mohd Firdaus Mahmood (2024) Orientation Odl Uthm (Website And Registration), Youtube , ISBN:- |
| Prosiding / Seminar |
| Siti Fatimah Ibrahim, Muhammad Asyraf Hasim (2023) A Study Of Intention To Use Of Halal Scanning Application Among Muslim Students At Uthm, UTHM , 754, ISBN:27735044 |
| Rana Galal Ahmed Nasser, Muhammad Asyraf Hasim (2023) Study On Challenges Affecting Women Entrepreneurs' Business Success In Aden, Yemen, UTHM , 737, ISBN:27735044 |
PROFESSIONAL CONSULTATION
| ID/CODE | PROJECT | CLIENT | START DATE | END DATE |
|---|---|---|---|---|
| P281 | Program 'Kursus Pemasaran Hartanah 14 Siri Secara Digital' | Ideasmerge Consultant & Provider | 24/06/2024 | 17/07/2024 |
CONSULTANCIES
| Year | Description | Level |
|---|---|---|
| 2025 - 2026 | Mentor for Program Bimbingan Usahawan Bersama STARTLAH Innovation PLT, Startlah Innovation PLT, Malaysia, November 2025 | National |
| 2025 | Speaker for Penceramah Bagi ERASMUS+ INFO SESSION, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2025 | University |
| 2025 | Speaker for Penceramah Bengkel Pemantapan Pelaksanaan Pembelajaran Terbuka dan Jarak Jauh dan Self Instructional Materials, Universiti Pendidikan Sultan Idris, Malaysia, August 2025 | National |
| 2024 | Trainer for Trainer for National Training Week (NTW 2024), Thames Oxford Academy , Malaysia, June 2024 | National |
| 2024 | Instructor/lecturer for Perunding ? Pensyarah Program Sarjana Separuh Masa Fakulti Pengurusan Teknologi dan Perniagaan (FPTP) Kemasukan Semester 2 Sesi 2023/2024, UTHM Education & Training Sdn Bhd, Malaysia, March 2024 | University |
| 2024 | Mentor for PROGRAM BOOTCAMP GREEN ENTREPRENEURSIP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2024 | University |
| 2024 | Speaker for KURSUS PEMASARAN HARTANAH SECARA DIGITAL UNTUK KONTRAKTOR, PUSAT KHIDMAT KONTRAKTOR NEGERI MELAKA, Malaysia, July 2024 | National |
| 2024 | Trainer for Erasmus CBHE Train the Trainer Workshop, ASEAN Network of Green Leadership and Entrepreneurship (ANGEL), Malaysia, July 2024 | International |
| 2023 | Trainer for PELATIH PROGRAM BUSINESS IDEA PITCHING, SMK SURIA PERDANA, Malaysia, September2023 | University |
| 2023 | Speaker for PENCERAMAH PROGRAM PENGENALAN PEKEBUN KECIL SAWIT LESTARI P&G SIRI 5/2023, UTHM COMMERCIAL SDN BHD, Malaysia, August 2023 | University |
| 2023 | Speaker for PENCERAMAH PROGRAM LATIHAN KEUSAHAWANAN HIJAU, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2023 | University |
| 2023 | Speaker for BENGKEL KEUSAHAWANAN ASNAF UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2023 | University |
| 2023 - 2026 | Committee Member for AHLI JAWATANKUASA DI BAWAH MEMORANDUM PERSEFAHAMAN (MOU) ANTARA UTHM DAN UTEM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2023 | University |
| 2023 | Speaker for PROGRAM PENGENALAN PEKEBUN KECIL SAWIT LESTARI P&G SIRI 2/2023, UTHM COMMERCIAL SDN BHD, Malaysia, June 2023 | State |
| 2023 | Speaker for PENCERAMAH PROGRAM PEMANTAPAN DUTA PEKEBUN KECIL SAWIT LESTARI P&G FASA 2/2023, UTHM COMMERCIAL SDN BHD, Malaysia, May 2023 | State |
| 2023 | Instructor/lecturer for Perunding - Pensyarah Program Sarjana Separuh Masa UTHM Fakulti Pengurusan Teknologi dan Perniagaan Kemasukan Semester 2 Sesi Mac 2022/2023, UTHM Education & Training Sdn Bhd, Malaysia, June 2023 | University |
| 2023 | Speaker for PROGRAM PENGENALAN PEKEBUN KECIL SAWIT LESTARI P&G SIRI 6/2023, UTHM COMMERCIAL SDN BHD, Malaysia, September2023 | State |
| 2023 | Trainer for Master Trainer in the Erasmus CBHE Train The Trainer Workshop, ASEAN Network of Green Leadership and Entrepreneurship (ANGEL), Malaysia, July 2023 | University |
| 2023 | Speaker for PELANTIKAN SEBAGAI PENCERAMAH PROGRAM BOOTCAMP GREEN ENTREPRENEURSHIP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2023 | University |
| 2023 - 2026 | Committee Coordinator for MEMORANDUM PERSEFAHAMAN (MOU) ANTARA UNIVERSITI TUN HUSSEIN ONN MALAYSIA (UTHM) DAN UNIVERSITI KUALA LUMPUR (UniKL), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2023 | National |
| 2023 | Assessor / Reviewer for REVIEWER ACADEMIC PAPER UITM PERLIS, UNIVERSITI TEKNOLOGI MARA CAWANGAN PERLIS, Malaysia, January 2023 | National |
| 2023 | Moderator for MODERATOR PROGRAM LAWATAN MOBILITI INBOUND UNIVERSITAS MUHAMMADIYAH KALIMANTAN TIMUR UMKT, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2023 | University |
| 2023 | Committee Member for AHLI JAWATANKUASA PROGRAM GREEN ENTREPRENEURHSIP AND LEADERSHIP TRAINING, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2023 | University |
| 2023 | Member for AHLI JAWATANKUASA PEMASARAN & PROMOSI JABATAN PENGURUSAN PERNIAGAAN FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2023 | University |
| 2023 | Speaker for PENCERAMAH PROGRAM PENGENALAN PEKEBUN KECIL SAWIT LESTARI P&G SIRI 3/2023 DAN SIRI 4/2023, UTHM COMMERCIAL SDN BHD, Malaysia, July 2023 | State |
| 2022 - 2024 | Member for Affiliate Researcher Institut Transformasi Sosial dan Pembangunan Wilayah (TRANSFORM), TRANSFORM UTHM, Malaysia, April 2022 | University |
| 2022 - 2023 | for Ketua Sub-Projek Perundingan Projek PnG Smallholder Program and Responsible Sourcing of Palm Policy, UTHM Commercial Sdn Bhd, Malaysia, August 2022 | National |
| 2022 | for Ketua Baseline Study Perundingan Projek Johor Living Landscape Approach (LLA) - RSPO - Jurisdictional Approach (JA) P&G dan WWF, UTHM Commercial Sdn Bhd, Malaysia, August 2022 | National |
| 2022 - 2023 | External Examiner for PEMERIKSA LUAR PROGRAM DIPLOMA IN BUSINESS ADMINISTRATION UNITAR INTERNATIONAL UNIVERSITY, UNITAR INTERNATIONAL UNIVERSITY, Malaysia, December 2022 | Private |
SUPERVISION
| Year | Description |
|---|---|
| 2025 | Assessor / Reviewer for International Conference on Technology Management, Business and Entrepreneurship 2025. Impact of Technological Capability, Entrepreneurial Orientation, and Business Model Innovation on Sustainable Business Performance: The Mediating Role of Strategic Agility, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025 |
| 2025 | Assessor / Reviewer for 7th Advances in Business Research International Conference 2025, Faculty of Business and Management, UiTM Cawangan Selangor, Malaysia, July 2025 |
| 2025 | Assessor / Reviewer for APEL.A TAHAP 6 (SARJANA MUDA) DAN TAHAP 7 (SARJANA) UTHM BITARA , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2025 |
| 2025 | Assessor / Reviewer for APEL.A TAHAP 6 (SARJANA MUDA) UTHM BITARA , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2025 |
| 2025 | Assessor / Reviewer for APEL.A TAHAP 6 (SARJANA MUDA), TAHAP 7 (SARJANA) DAN TAHAP 8 (KEDOKTORAN) UTHM BITARA, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2025 |
| 2025 | Assessor / Reviewer for APEL.A TAHAP 6 (SARJANA MUDA), TAHAP 7 (SARJANA) DAN TAHAP 8 (KEDOKTORAN) UTHM BITARA, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2025 |
| 2025 | Assessor / Reviewer for Business Research Methodology, Master of Business Administration, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2025 |
| 2025 | Assessor / Reviewer for Graduate Project, Afizah Abd Jalal, Master of Business Administration, Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2025 |
| 2025 | Assessor / Reviewer for International Conference on Technology Management, Business and Entrepreneurship 2025 on Article Entitled Analysis of the Influence of Product Quality, Price Level and Distribution Channel on Broiler Chicken Marketing Performance in Gowa Regency, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025 |
| 2025 | Assessor / Reviewer for JBS NEXUS Vol.2 (No.2) 2025, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2025 |
| 2025 | Assessor / Reviewer for Penilai Soal Selidik bagi Geran Penyelidikan bertajuk Developing A Framework for Nurturing Future-Ready Female TVETpreneurs In Malaysia, lnstitut Pengurusan Teknologi dan Keusahawanan, Universiti Teknikal Malaysia Melaka, Malaysia, February 2025 |
| 2025 | Chairman for Chairman, Pre Viva, Lawal Abideen Ayokunmi, Doctor of Philosophy in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2025 |
| 2025 | Chairman for Chairman, Pre Viva, Suood Ahmed Abdulrahman Ali Almansoori, Doctor of Philosophy in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2025 |
| 2025 | Chairman for Chairman, Proposal Defense, Alyazia Saeed Musallam Hamrour Al Ameri, Doctor of Philosophy in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2025 |
| 2025 | Examiner for Afizah Binti Abdul Jalal, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Examiner for Asyarofah Binti Othman, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Examiner for Examiner, Proposal Defense, Geeta, Master of Science in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September2025 |
| 2025 | Examiner for Examiner, Proposal Defense, Moadh Rashed Mohamed Aldhanhani, Master of Science in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2025 |
| 2025 | Examiner for Examiner, Proposal Defense, lntan Diana Sharmiza binti Hamlizar, Master of Science in Technology Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2025 |
| 2025 | Examiner for Muhamad Izzat Sabiq Bin Hamsan, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Examiner for Muhammad Tarmizi Bin Soleh, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Examiner for Suhailah Binti Muhammad Philip, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Supervisor for Mohd Radzi Bin Ibrahim, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2025 | Supervisor for Muhamad Azrul Hisam Bin Salleh, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2025 |
| 2024 | Assessor / Reviewer for JBS Nexus Vol.1 (No.1) 2025, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2024 |
| 2024 | Assessor / Reviewer for JURI SEMPENA PROGRAM CIMB MICROBIZ READY 2024, Taylor's Community, Malaysia, September2024 |
| 2024 | Assessor / Reviewer for PANEL PENILAI KESAHAN KANDUNGAN INSTRUMEN SOAL SELIDIK, Fakulti Perniagaan, Ekonomi dan Pembangunan Sosial, Universiti Malaysia Terengganu, Malaysia, November 2024 |
| 2024 | Assessor / Reviewer for Reviewer Journal of Technology Management and Business (JTMB), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2024 |
| 2024 | Assessor / Reviewer for Reviewer for Jurnal Intelek, Universiti Teknologi MARA Cawangan Perlis, Universiti Teknologi MARA Cawangan Perlis, Malaysia, June 2024 |
| 2024 | Assistant Chairperson of VIVA for Chairperson's Assistant of Viva Voce Examination Session, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2024 |
| 2024 | Co-Supervisor for Talish Alam, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Examiner for Afizah Binti Abdul Jalal, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Examiner for Muhamad Izzat Sabiq Bin Hamsan, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Main Supervisor for Mohamad Saufee Bin Anuar, PhD, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Main Supervisor for Muhamad Azrul Hisam Bin Salleh, MSc, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Main Supervisor for Offor Lucky, MSc, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2024 | Supervisor for Mohd Radzi Bin Ibrahim, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2024 |
| 2023 | Assessor / Reviewer for Assessor / Reviewer for Reviewer Journal of Technology Management and Business (JTMB), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2023 |
| 2023 | Assessor / Reviewer for Business Research Methodology dan Graduate Project Sarjana Pentadbiran Perniagaan Fakulti Pengurusan Teknologi dan Perniagaan - HP220068 R. ANBARASAN, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2023 |
| 2023 | Assessor / Reviewer for Business Research Methodology dan Graduate Project Sarjana Pentadbiran Perniagaan Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2023 |
| 2023 | Assessor / Reviewer for PANEL PENILAI DALAMAN JOURNAL OF INTERNATIONAL BUSINESS, ECONOMICS, AND ENTREPRENEURSHIP (JIBE), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2023 |
| 2023 | Chairman for Pengerusi Pre-Viva PhD in Technology Management, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2023 |
| 2023 | Co-Supervisor for Talish Alam, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Examiner for Al-Mahbashi Abdulhameed Taha Yahya, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Examiner for Anbarasan A/L Rawitchandaran, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Examiner for Muhammad Syahmi Aiman Bin Ezam, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Main Supervisor for Ebrahim Saif Mohammed Zayed Almazrouei, MSc, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Main Supervisor for Jasem Mohamed Salem Masoud Alalawi, PhD, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Main Supervisor for Mohd Radzi Bin Ibrahim, MSc, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Main Supervisor for Noura Matar Salem Ahmed Aldhaheri, PhD, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Main Supervisor for Siti Fatimah Binti Ibrahim, MSc, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Supervisor for Rana Galal Ahmed Nasser, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Supervisor for Siti Fatimah Binti Ibrahim, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2023 | Supervisor for Siti Fatimah Binti Ibrahim, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2023 |
| 2022 | Evaluation Panel of Project/Student for MPA21506, Graduate Project, Master of Business Administration, CEC, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2022 |
| 2022 | Examiner for Al-Mahbashi Abdulhameed Taha Yahya, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Farah Adibah Binti Ahmad Effendi, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Fatin Raidah Binti Badrulsham, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Intan Nurjannah Binti Mohamed Sabri, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Irdeena Solehah Binti Ibrahim, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Kam Siang See, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Mohd Azmi Hashim, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Raje Rajeswary S Sundra Pandian, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Sanjeevan K.Maniendaran, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Shamini A/P G. Bala Subramaniam, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Examiner for Vicneswaran A/L K Segar, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Main Supervisor for Hani Ghazi Ahmed Alshaibani Alsuwaidi, PhD, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Main Supervisor for Rana Galal Ahmed Nasser, MSc, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Supervisor for Junainah Binti Juwahir, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Supervisor for Rana Galal Ahmed Nasser, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2022 | Supervisor for Tham Jia Hui, Master's Degree Project 2, Universiti Tun Hussein Onn Malaysia, 2022 |
| 2021 | Examiner for Intan Nurjannah Binti Mohamed Sabri, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Examiner for Raje Rajeswary S Sundra Pandian, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Examiner for Shamini A/P G. Bala Subramaniam, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Main Supervisor for Junainah Binti Juwahir, MSc, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Main Supervisor for Tham Jia Hui, MSc, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Supervisor for Junainah Binti Juwahir, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2021 |
| 2021 | Supervisor for MPA10903 Business Research Methodology, Master of Business Administration, CEC, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2021 |
| 2021 | Supervisor for Tham Jia Hui, Master's Degree Project 1, Universiti Tun Hussein Onn Malaysia, 2021 |
EXTENSION & PUBLIC SERVICES
| Year | Description | Level |
|---|---|---|
| 2025 | Member for Pembangun Buku Peraturan Akademik Pengajian Separuh Masa (Program Sarjana Muda & Diploma) UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2025, June 2025 | University |
| 2025 | Member for Pegawai Penerima Aset UTHM Bitara, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 | University |
| 2025 - 2026 | Head for Promosi Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2025, October 2025 - December 2026 | University |
| 2025 - 2026 | Committee Member for Ahli Jawatankuasa Pembuka Sebutharga Johor Business School , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 - December 2026 | University |
| 2025 - 2027 | Committee Member for Ahli Jawatankuasa Pengurusan UTHM Bitara Universiti Tun Hussein Onn Malaysia , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2025, January 2025 - December 2027 | University |
| 2025 | Committee Member for Ahli Jawatankuasa Pengurusan Aset Alih UTHM BITARA Universiti Tun Hussein Onn Malaysia , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 | University |
| 2025 | Committee Member for Ahli Jawatankuasa Penentuan Teknikal Sebut Harga dan Tender UTHM BITARA Universiti Tun Hussein Onn Malaysia, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2025, June 2025 | University |
| 2025 | Committee Member for Ahli Jawatankuasa National Training Week (NTW) 2025: Appreciation Ceremony Universiti Tun Hussein Onn Malaysia , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 | University |
| 2025 | Committee Member for Ahli Jawatankuasa / Pasukan Emergency Response Team (ERT), Blok B3 , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2025, April - December 2025 | University |
| 2025 | Member for Ahli Jawatankuasa Bagi "Program Khidmat Masyarakat Belia Kluang : Berniaga Tiktok Untuk Beginner", Fakulti Pengurusan Teknologi Dan Perniagaan , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 | University |
| 2025 | Member for Ahli Jawatankuasa Bagi Program CSR "Ceria Ke Sekolah, Bersama Membina Harapan" Johor Business School, Universiti Tun Hussein Onn Malaysia, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2025, February 2025 | University |
| 2025 | Member for Ahli Jawatankuasa Bagi "Program International Comic Event - Social Entrepreneurship", Fakulti Pengurusan Teknologi Dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2025, May 2025 | University |
| 2025 - 2031 | Member for Ahli MoU di antara Universiti Tun Hussein Onn Malaysia dan EduCity International College, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2025, July 2025 - June 2031 | University |
| 2025 - 2030 | Member for Ahli MoU di antara Universiti Tun Hussein Onn Malaysia dan Contect Edu Sdn. Bhd., Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2025, June 2025 - May 2030 | University |
| 2025 - 2031 | Member for Ahli MoU antara Universiti Tun Hussein Onn Malaysia (UTHM) dan Persatuan Pendidikan Teknikal dan Vokasional Malaysia (PPTVM), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2025, July 2025 - June 2031 | University |
| 2025 | Instructor/lecturer for National Training Week 2025 (NTW 2025), HRD Corp - Human Resource Development Corporation, Malaysia, June 2025, June 2025 | National |
| 2024 | Committee Member for PROGRAM ?GLOBAL PARTNERSHIP INITIATIVE: NAVIGATE YOUR FUTURE AND LAUNCHING OF CAREER PROGRESSION MAP IN FOOD SERVICES , Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2024, January 2024 | University |
| 2024 | Committee Member for AJK JEMPUTAN DAN PENDAFTARAN MAJLIS KONVOKESYEN PROGRAM EKSEKUTIF UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2024, November - December 2024 | University |
| 2024 - 2025 | Member for Ahli Task Force Pembelajaran Terbuka dan Jarak Jauh (ODL) UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2024, October 2024 - October 2025 | University |
| 2024 | Committee Member for Program Derma Darah, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2024, October 2024 | University |
| 2024 - 2025 | Committee Member for Penentuan Teknikal Sebutharga Pusat Pembelajaran Berterusan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September 2024, September 2024 - September 2025 | University |
| 2024 - 2025 | Committee Member for Penilaian Sebutharga Pusat Pembelajaran Berterusan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September 2024, September 2024 - September 2025 | University |
| 2024 | Committee Member for Program CSR Bubur Lambuk, City University Johor Bahru Campus, Malaysia, March 2024, March - April 2024 | State |
| 2024 - 2027 | Committee Member for Memorandum Persefahaman (MoU) antara Universiti Tun Hussein Onn Malaysia (UTHM) dan Pertubuhan Perniagaan Ekonomi Muslim Negeri Johor (PEMJ), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2024, March 2024 - March 2027 | University |
| 2024 - 2026 | Committee Member for Memorandum Persefahaman (MoU) antara Universiti Tun Hussein Onn Malaysia (UTHM) dan Universiti Teknikal Malaysia Melaka (UTeM), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2024, March 2024 - December 2026 | University |
| 2024 - 2025 | Committee Member for Unit Hebahan dan Promosi Penganjuran Persidangan Antarabangsa, 8th International Conference on Technology Management, Business and Entrepreneurship 2025 (ICTMBE 2024), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, May 2024, May 2024 - May 2025 | University |
| 2024 - 2026 | Committee Member for Pelaksana Pengurusan dan Kecekapan Tenaga Universiti Tun Hussein Onn Malaysia (JPPKTU), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2024, April 2024 - December 2026 | University |
| 2024 - 2025 | Committee Member for Teknikal PTJ (Sebelum dan Selepas) Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2024, January 2024 - December 2025 | University |
| 2024 | Committee Member for Pemasaran Johor Business School, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2024, January - December 2024 | University |
| 2024 - 2004 | Committee Member for Task Force Penjanaan Pendapatan Melalui Program Pembelajaran Berterusan UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2024, February 2024 - December 2004 | University |
| 2024 | Programme Coordinator for SEKOLAH ANGKAT FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2024, April 2024 | District |
| 2024 | Member for TASK FORCE PENJANAAN PENDAPATAN MELALUI PROGRAM PEMBELAJARAN BERTERUSAN, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2024, February 2024 | University |
| 2024 | Committee Member for CSR BUBUR LAMBUK, CITY UNIVERSITY MALAYSIA (JOHOR BHARU CAMPUS), Malaysia, March 2024, March 2024 | State |
| 2024 | Committee Member for PROGRAM INFAQ KASIH RAMADHAN DAN CERAMAH MOTIVASI BERSAMA PELAJAR ASNAF DAN ANAK YATIM SK SERI PAYA, PARIT RAJA, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2024, March 2024 | University |
| 2024 | Evaluation Panel of Project/Student for PANEL PENILAI APEL A TAHAP 7 (SARJANA) PUSAT PEMBELAJARAN BERTERUSAN DAN APEL, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September 2024, September 2024 | University |
| 2024 | Member for TASKFORCE INKUBATOR FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2024, July - December 2024 | University |
| 2024 | Moderator for ANGEL NATIONAL CONFERENCE "GREEN ENTREPRENEURSHIP AND LEADERSHIP, Universiti Malaysia Kelantan, Malaysia, January 2024, January 2024 | National |
| 2024 | Module Developer for Penyedia Modul Self Instructional Materials (SIM) Strategic Marketing MBA ODL, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2024, April - December 2024 | University |
| 2023 | Member for PROGRAM KHIDMAT MASYARAKAT ?SELANGKAH KE SEKOLAH MENENGAH, PERSIAPAN DAN MOTIVASI BELAJAR? DAN PENYERAHAN SUMBANGAN BUKU DARIPADA ?BRITISH MALAYSIA SOCIETY BOOK PROJECT?, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2023, October 2023 | University |
| 2023 - 2025 | Member for AHLI TASKFORCE AUGMENTED REALITY (AR) DAN VIRTUAL REALITY (VR) UTHM, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2023, August 2023 - July 2025 | University |
| 2023 | Member for AHLI JAWATANKUASA MASSIVE OPEN ONLINE COURSE (MOOC) FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2023, February - December 2023 | University |
| 2023 | Member for AHLI JAWATANKUASA BENGKEL PENERBITAN JURNAL MYCITE FPTP 2023, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2023, March - December 2023 | University |
| 2023 | Member for Ahli Jawatankuasa Pertandingan Business Idea Pitching Sekolah Angkat Jabatan Pengurusan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2023, October 2023 | University |
| 2022 | Committee Member for PEMURNIAN SILIBUS PROGRAM SARJANA PENTADBIRAN PERNIAGAAN (MBA) (SEPENUH MASA DAN SEPARUH MASA, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2022, November 2022 | University |
| 2022 | Assessor / Reviewer for Article Reviewer for Palgrave Macmillan Journal of Financial Services Marketing, 1363-0539 (Print ISSN), 1479-1846 (Electronic ISSN), Palgrave Macmillan Journals, United Kingdom, April 2022, April - December 2022 | International |
| 2022 | Instructor/lecturer for MPA10303 Strategic Marketing, Master of Business Administration, CEC, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, March 2022, March - October 2022 | University |
| 2022 | Assessor / Reviewer for Reviewer in International Colloquium on Accounitng & Business 2022, Universiti Teknologi MARA (UiTM), Malaysia, November 2022, November 2022 | National |
| 2022 - 2023 | Committee Member for Jawatankuasa Pemasaran & Promosi Jabatan Pengurusan Perniagaan, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, February 2022, February 2022 - February 2023 | University |
| 2022 | Chairperson of VIVA for Pengerusi Viva Voce MSc Technology Management, CGS, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, August 2022, August 2022 | University |
| 2022 | Chairperson of VIVA for Pengerusi Viva Voce MSc Technology Management, CGS, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, June 2022, June 2022 | University |
| 2022 | Assistant Chairperson of VIVA for Viva Voce PhD Technology Management, CGS, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, April 2022, April 2022 | University |
| 2022 | Committee Member for PROGRAM CSR "FUN WITH ENGLISH" JABATAN PENGURUSAN PERNIAGAAN BERSAMA SK TUNKU MAHMOOD 2 KLUANG JOHOR, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, November 2022, November 2022 | University |
| 2022 | Committee Member for PROGRAM LAWATAN PEMERIKSA LUAR SARJANA PENTADBIRAN PERNIAGAAN (MBA), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, October 2022, October 2022 | University |
| 2022 | Speaker for CERAMAH KEUSAHAWANAN (PEMASARAN), SMK SURIA PERDANA, Malaysia, September 2022, September 2022 | District |
| 2022 - 2023 | Member for Ahli Centre of Business Development (CBD) FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2022, January 2022 - December 2023 | University |
| 2022 - 2023 | Member for Ahli Focus Group TechnoBiz FPTP, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, January 2022, January 2022 - December 2023 | University |
| 2022 | Speaker for Kursus e-Usahawan (Kerjasama TRANSFORM, FELDA, Yayasan Maghrifah, KYPJ), TRANSFORM UTHM, Malaysia, September 2022, September 2022 | Goverment |
| 2021 | Assessor / Reviewer for Reviewer Journal of Technology Management and Business (JTMB), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, December 2021, December 2021 | University |
| 2021 | Assessor / Reviewer for Reviewer Journal of Technology Management and Business (JTMB), Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2021, July 2021 | University |
| 2021 - 2023 | Programme Coordinator for Penyelaras Sekolah Angkat, ICRC, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, July 2021, July 2021 - December 2023 | University |
| 2021 - 2022 | Committee Member for Pembangunan Laman Web dan ICT Fakulti, Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia, September 2021, September 2021 - December 2022 | University |
| 2021 - 2022 | Programme Coordinator for International Master of Business Administration (i-MBA), UTHM Education & Training Sdn Bhd, Malaysia, October 2021, October 2021 - October 2022 | University |
TALENT DEVELOPMENT COURSES
| Year | Description | Organiser |
|---|---|---|
| 2025 | PROGRAM KARISMA PEMIMPIN MUDA MADANI | AKEPT |
| 2025 | SEMBANG KEMBARA DUNIA KEPIMPINAN BERWAWASAN DAN TEKNOUSAHAWAN : MENJANA TRANSFORMASI PENDIDIKAN DAN ALAM SEKITAR | UTHM |
| 2024 | PROGRAM KEPIMPINAN MUDA KEBANGSAAN KARISMA : PEMIKIR MADANI | AKEPT |
COURSES & TRAINING
| Year | Description Organiser / Venue | Date |
|---|---|---|
| 2026 | BENGKEL SASARAN KERJA TAHUNAN 2026 JOHOR BUSINESS SCHOOL UTHM / HATTEN HOTEL, MELAKA | 06/02/2026 - 08/02/2026 |
| 2026 | TAKLIMAT PENGISIAN BEBAN STAF AKADEMIK MELALUI SISTEM IMPAK UTHM / MELALUI GOOGLE MEET CAD | 29/01/2026 |
| 2026 | JERAYAWARA KRITERIA BAHARU KENAIKAN PANGKAT DAN PRESTASI STAF AKADEMIK UTHM / Auditorium Al Jazari, Aras 3, Perpustakaan Tunku Tun Aminah, UTHM | 28/01/2026 |
| 2026 | BENGKEL PERSEDIAAN PELAKSANAAN MICRO-CREDENTIAL UTHM / DEWAN JAMUAN, ARAS 5, PTTA | 20/01/2026 |
| 2026 | SESI CERAMAH ?BEKERJA SAMBIL BELAJAR: KESEJAHTERAAN MENTAL DAN PENGURUSAN MASA? UTHM / GOOGLE MEET | 06/01/2026 |
| 2025 | BENGKEL HALA TUJU STRATEGIK UTHM BITARA 2026-2030: PENETAPAN SKT, PEMANTAPAN TOT MC, ODL DAN APEL UTHM / BAYU BALAU RESORT, TANJUNG BALAU, BANDAR PENAWAR, JOHOR MALAYSIA | 27/11/2025 - 29/11/2025 |
| 2025 | SEMBANG KEMBARA DUNIA KEPIMPINAN BERWAWASAN DAN TEKNOUSAHAWAN : MENJANA TRANSFORMASI PENDIDIKAN DAN ALAM SEKITAR UTHM / BIG STAGE PERPUSTAKAAN TUNKU TUN AMINAH UTHM | 25/09/2025 |
| 2025 | LAWATAN PROFESOR PELAWAT JOHOR BUSINESS SCHOOL UTHM / BILIK LESTARI 2 ARAS 3 PTTA | 28/08/2025 |
| 2025 | MAJLIS SINERGI ZAKAT UTHM TAHUN 2025 PUSAT ISLAM , UTHM / DEWAN SULTAN IBRAHIM UTHM | 25/08/2025 |
| 2025 | SESI PERKONGSIAN ILMU: TRAIN THE TRAINER (TTT) AND TRAINERS' DEVELOPMENT FRAMEWORK (TDF) (ACCREDITATION) UTHM / BILIK SEMINAR, BLOK QB, ARAS 2, FKEE | 18/06/2025 |
| 2025 | PROGRAM KARISMA PEMIMPIN MUDA MADANI AKEPT / AKADEMI KEPIMPINAN PENDIDIKAN TINGGI (AKEPT) | 23/05/2025 - 26/05/2025 |
| 2025 | PEMASARAN EFEKTIF UTHM / DALAM TALIAN | 21/05/2025 |
| 2025 | TAKLIMAT PEMBANGUNAN MODUL MICRO-CREDENTIAL UNIVERSITI TUN HUSSEIN ONN MALAYSIA UTHM / BILIK MESYUARAT UTAMA FSKTM, ARAS 7 | 08/05/2025 |
| 2025 | BENGKEL PERATURAN AKADEMIK PRASISWAZAH SEPARUH MASA UTHM UTHM / DEWAN JAMUAN, ARAS 5 | 30/04/2025 |
| 2025 | WEBINAR ANTARABANGSA IMARAH RAMADAN 2025 : BUDAYA RAMADAN DI NUSANTARA UTHM / Secara Atas Talian (Aplikasi Zoom dan Facebook) | 13/03/2025 |
| 2025 | TAKLIMAT PENYELARASAN KPI SKTU 2025 - UTHM ED-TRAIN (PROGRAM PEMBELAJARAN BERTERUSAN) UTHM / BILIK SEMINAR PUSAT PENGAJIAN BAHASA | 12/03/2025 |
| 2025 | TAKLIMAT PENGENALAN MICRO-CREDENTIAL UTHM SECARA ONLINE UTHM / PEJABAT MASING-MASING | 06/03/2025 |
| 2025 | SESI PERBINCANGAN SPEED UTHM BITARA UTHM / BILIK MESYUARAT 2, PUSAT PENGAJIAN BAHASA | 28/02/2025 |
| 2025 | BENGKEL PENYELARASAN PENAWARAN PROGRAM UNTUK PREFCHEM UTHM / BILIK SEMINAR, PUSAT PENGAJIAN BAHASA, UTHM | 28/01/2025 |
| 2025 | PROGRAM ERASMUS + INFO SESSION UTHM / Big Stage, Aras 2, Perpustakaan Tunku Tun Aminah (PTTA), UTHM | 13/01/2025 |
| 2025 | BENGKEL PERANCANGAN AKTIVITI JABATAN DAN BAHAGIAN UTHM BITARA BAGI TAHUN 2025 UTHM / BILIK LESTARI 2, ARAS 3, PTTA | 10/01/2025 |
AWARD
| TAHUN | NAMA ANUGERAH / PENCAPAIAN | PENGANUGERAH | PERINGKAT |
|---|---|---|---|
| 2025 | IKON INSPIRASI AKADEMIA BEST AWARD | UNIVERSITI TUN HUSSEIN ONN MALAYSIA | UNIVERSITI |
| 2025 | Business Advisory & Coaching Network Affiliate (BEACON) SPECIAL AWARD | Centre for Entrepreneur Development and Research (CEDAR) SME Bank Malaysia | NEGARA |
| 2025 | ANUGERAH PENASIHAT TERBAIK BEST AWARD | TENVISION CONSULTING (RE:KAYU) | NEGARA |
| 2024 | BEST CONSULTANT AWARD BEST AWARD | IDEASMERGE RESOURCES | NEGARA |
| 2024 | BEST CASE STUDY PRESENTATION AWARD BEST PRESENTER | ANGEL ERASMUS+ CBHE INTERNATIONAL CONFERENCE | ANTARABANGSA |
| 2024 | ANUGERAH KHAS PANEL PEMBANGUNAN SUMBER MANUSIA (AKPPSM) | UTHM | UNIVERSITI |
| 2023 | Best Paper, 2023 MAG Scholar Conference in Business, Marketing and Tourism BEST PAPER | MAG Scholar | ANTARABANGSA |