Staff Profile

Full NameDR UMI KARTINI BINTI RASHID
FacultyFAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
DepartmentJABATAN PENGURUSAN PERNIAGAAN
Email
Designation DS51 - PENSYARAH
  KETUA PANEL
JABATAN PENGURUSAN PERNIAGAAN
FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
  KETUA PUSAT
PUSAT PEMBANGUNAN PERNIAGAAN
FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN

Field of Expertise

Field Category (KPT) ECONOMICS, BUSINESS AND MANAGEMENT
Field (KPT) Management
Field of Specialization (KPT) Entrepreneurship

Areas of Research Interest

1. Small and Medium Enterprises (SMEs)
2. Business Management
3. Women Entrepreneurship
4. Entrepreneurship
5. Japanese Studies
6. E-Commerce
7. Marketing

Innovation Field of Interest

1. Entrepreneurship
2. Women Entrepreneurship
3. Small and Medium Enterprises (SMEs)
4. Economic Development

Academic Qualification

YearQualificationInstitution
2017 DOKTOR FALSAFAH PENGURUSAN PERNIAGAAN UNIVERSITI UTARA MALAYSIA
2008 SARJANA PENGURUSAN PERNIAGAAN UNIVERSITY HITOTSUBASHI
1999 SARJANA MUDA COMMERCE AND MANAGEMENT UNIVERSITY HITOTSUBASHI

Professional Appointments

DS51 - Pensyarah

Management Experience

YearDescription
2018 - 2019 Ketua Pusat
Fakulti Pengurusan Teknologi Dan Perniagaan , Pusat Pembangunan Perniagaan
2017 - 2019 Ketua Panel
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan Perniagaan

Teaching Experience

YearDescriptionLevel
2018 Strategic Information Management (MPA10503), Sesi 2017/2018 Semester II, Sarjana Pengurusan Perniagaan (MBA), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2018 University
2018 Technopreneurship (MPA11203), Sesi 2017/2018 Semester I, Sarjana Pengurusan Perniagaan (MBA), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2018 University
2017 Business Research Methodology (MPA10903), Sesi 2016/2017 Semester III, Sarjana Pengurusan Perniagaan (MBA), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Environmental and Occupational Safety (BPK30702), Sesi 2017/2018 Semester I, Course Coordinator, Fakulti Sains Komputer dan Teknologi Maklumat, Universiti Tun Hussein Onn Malaysia, 2017. University
2017 Technopreneurship (MPA11203), Sesi 2017/2018 Semester I, Pensyarah dan Penyelaras, Sarjana Pengurusan Perniagaan (MBA), Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Business Ethics (BMT1033), Sesi 2016/2017 Semester III, Diploma in Business, Crescendo International College, 2017 Private
2017 Occupational Safety and Health (BPA32202), Sesi 2017/2018 Semester I, Sarjana Muda Pengurusan Teknologi, Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Japanese Language (JAP21613), Sesi 2016/2017 Semester III, Diploma in Airline Services, Crescendo International College, 2017 Private
2015 Entrepreneurship (BPK20802), Sesi 2015/2016 Semester I, Sarjana Muda Teknologi Maklumat, Fakulti Sains Komputer dan Teknologi Maklumat, Universiti Tun Hussein Onn Malaysia, 2015 University
2015 Principles of Management (BPK20502), Sesi 2015/2016 Semester I, Sarjana Muda Teknologi Maklumat, Fakulti Sains Komputer dan Teknologi Maklumat, Universiti Tun Hussein Onn Malaysia, 2015 University
2010 Principles of Marketing (BPA1052), Sesi 2010/2011 Semester I, Sarjana Muda Pengurusan Teknologi, Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2010 University
2010 E-Commerce (BPB3143), Sesi 2010/2011 Semester II, Sarjana Muda Pengurusan Teknologi, Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2010 University

Research Grants And Contracts

CodeTitleDesignationEnd Date
U980 Faktor-faktor kemiskinan berterusan dalam kalangan asnaf fakir dan miskin di negeri Johor. Ahli 30/06/2019

Publications

Book
Amran Harun, Siti Sarah Omar, Umi Kartini Rashid
(2017) Advance In Marketing Research Series 1, UTHM , 1, ISBN:978-967-2110-73-6
Siti Sarah Omar, Ahmad Kaseri Ramin, Umi Kartini Rashid
(2017) Entrepreneurship & Business: From Theories Into Practice , UTHM , 1, ISBN:9789672110590
Shazaitul Azreen Rodzalan, Nurul Izzatty Ismail, Nor Hazana Abdullah, Umi Kartini Rashid
(2017) Isu-Isu Inovasi Di Malaysia Siri 1, UTHM , 1, ISBN:9789672110392
Book Chapters
Umi Kartini Rashid, Muhyuddin Nasir, Amran Harun, Shafie Mohamed Zabri
(2017) Advance In Marketing Research Series 1, UTHM , 29, ISBN:978-967-2110-73-6
Umi Kartini Rashid, Maimunah Ali, Amran Harun, Abd Razak Ahmad
(2017) Advance In Marketing Research Series 1, UTHM , 37, ISBN:978-967-2110-73-6
Amran Harun, Maryam Maimunah Jumadin, Abdul Rahman Ahmad, Noreina Kepal
(2017) Advance In Marketing Research Series 1, UTHM , 1, ISBN:978-967-2110-73-6
Noreina Kepal, Sharaf Ahmed Al-Azam, Amran Harun, Noor Aslinda Abu Seman
(2017) Advance In Marketing Research Series 1, UTHM , 58, ISBN:978-967-2110-73-6
Nur Aniza Quantaniah Jusoh, Seah Yett Jing, Amran Harun, Noor Aslinda Abu Seman
(2017) Advance In Marketing Research Series 1, UTHM , 65, ISBN:978-967-2110-73-6
Nur Aniza Quantaniah Jusoh, Maryam Jameelah Jumadin, Amran Harun
(2017) Advance In Marketing Research Series 1, UTHM , 80, ISBN:978-967-2110-73-6
Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin
(2017) Advance In Marketing Research Series 1, UTHM , 97, ISBN:978-967-2110-73-6
Adibah Abdul Kadir, Siti Sarah Omar, Amran Harun, Umi Kartini Rashid, Zailin Zainal Ariffin, Nomahaza Mahadi, Azizul Yadi Yaakop
(2017) Advance In Marketing Research Series 1, UTHM , 49, ISBN:978-967-2110-73-6
Amran Harun, Wan Muhammad Idham Wan Mahdi, Siti Sarah Omar, Ahmad Kaseri Ramin
(2017) Advance In Marketing Research Series 1, UTHM , 10, ISBN:978-967-2110-73-6
Umi Kartini Binti Rashid, Mohd Nazir Md Adi, Amran Harun, Wan Fauziah Wan Yusoff
(2017) Advanced In Marketing Research Series 1, UTHM , 18, ISBN:978-967-2110-73-6
Yang Lishenkun, Siti Sarah Omar, Umi Kartini Rashid, Noreina Kepal @ Nasir
(2017) Entrepreneurship & Business: From Theories Into Practice , UTHM , 90, ISBN:9789672110590
Adibah Abdul Kadir, Siti Sarah Omar, Shahariah Osman, Umi Kartini Rashid
(2017) Entrepreneurship & Business: From Theories Into Practice , UTHM , 99, ISBN:9789672110590
Fatin Fadzliana Maarop and Umi Kartini Rashid
(2017) Isu-Isu Inovasi Di Malaysia Siri I, UTHM , 103, ISBN:978-967-2110-39-2
Noorulhuda Abd Razak and Umi Kartini Rashid
(2017) Isu-Isu Inovasi Di Malaysia Siri I, UTHM , 91, ISBN:978-967-2110-39-2
Journal
Rashid, U.K. & Mahmood, R.
(2016) Entrepreneurial Orientation And Women-Owned Smes Business Performance In Malaysia: Ethics As Mediator, JOURNAL FOR STUDIES IN MANAGEMENT AND PLANNING, Edupedia Publications (P) Ltd. , 10, 1, ISSN:2395-0463
Rashid, U.K., Mahmood, R.
(2016) The Effects Of Entrepreneurial Management And Ethics On The Women-Owned Smes Business Performance In Malaysia, JOURNAL FOR STUDIES IN MANAGEMENT AND PLANNING, Edupedia Publications (P) Ltd. , 10, 123, ISSN:2395-0463
Rashid, U.K., Nik Mat, N.K. , Ma?rof, R.A., Nasuredin, J., Fitriah, S. & Mohamed Isa, M.F.
(2012) Entrepreneurial Intentions Among Technical Students, AMERICAN JOURNAL OF ECONOMICS, Scientific & Academic Publishing , 6, 73, ISSN:2166-496X
Ma?rof, R.A., Nik Mat, N.K., Rashid, U.K. , Nasuredin, J. & Fitriah, S.
(2012) Store Loyalty, Retail Satisfaction And Competitive Resistance Towards Purchase Intention, AMERICAN JOURNAL OF ECONOMICS, Scientific & Academic Publishing , 6, 69, ISSN:2166-496X

Consultancies

YearDescriptionLevel
2018 Certified E-Commerce Trainer, Global E-Commerce Talent (GET) Series 1 Year 2018, Alibaba Business School in collaboration with the Ministry of Higher Education (MOHE), Malaysia, 2018. International
2018 Principal Researcher (PR). Cluster of Management and Law, Centre for Business Development (CBD). Faculty of Technology Management and Business (FTMB). Universiti Tun Hussein Onn Malaysia. 2018-2020 University
2018 Training of Trainers for Global E-Commerce Talent (GET) Series 1 Year 2018, Ministry of Higher Education (MOHE), Malaysia, 2018. International
2017 Journal Manuscript Reviewer for the 6th ICoGOIA 2017, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 International
2017 Journal Manuscript Reviewer for the Journal of Technology Management and Business (JTMB), Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 International
2017 Consultant for Research Project: Johor State Family Welfare Index 2017 (Indeks Kesejahteraan Keluarga Negeri Johor 2017), Yayasan Pembangunan Keluarga Darul Ta'zim, 2017 State
2017 Consultative Panel for Program Tunas Usahawan Belia Bumiputera (TUBE) MEGA 2017, SME Corporation Malaysia, 2017 National
2017 Journal Manuscript Reviewer for the International Journal of Muamalat (IJM), Universiti Islam Antarabangsa Sultan Abdul Halim Mu'adzam Shah (UniSHAMS), 2017-2018 International

Supervision

YearDescriptionRole
2017 Supervisor for Nik Syamimi Binti Nik Alias, Bachelor of Technology Management with Honours, Universiti Tun Hussein Onn Malaysia, 2017 Supervisor
2017 Panel of Examiners for MBA Project Presentation (Business Research Methodology- MPA10903), 2016/2017 Semester III, Wan Muhammad Idham Bin Wan Mahdi (HP160029) Examiner
2017 Supervisor for Raja Zahrul Azha Bin Raja Zaharudin, Bachelor of Technology Management with Honours, Universiti Tun Hussein Onn Malaysia, 2017 Supervisor
2017 Co Supervisor for Amirul Iman Bin Mohd Jazid, Master of Science in Technology Management (Research), Universiti Tun Hussein Onn Malaysia, 2017 Supervisor
2017 Main Supervisor for Seah Yett Jing, Master of Business Administration (Coursework), Universiti Tun Hussein Onn Malaysia, 2017 Supervisor
2017 Supervisor for Nabila Binti Abd Jalil, Bachelor of Technology Management with Honours, Universiti Tun Hussein Onn Malaysia, 2017 Supervisor
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Wan Nur Sa'iidah Binti Wan Hamid (AP140117), Persepsi Peniaga Tentang Larangan Penggunaan Polisterin dan Plastik di Johor Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Asma Diana Binti Che Abd Rahim (AP140535), Faktor Penyumbang Kepada Kadar Gangguan Pelaksanaan Perkhidmatan E-Kerajaan Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Irna Amira Binti Kamarudin (AP140232), Gangguan Sosial Media dan Prestasi Kerja Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Nor Hidaya Binti Shaid (AP140029), The Effect of Customer Relationship Management (CRM) On Tourist Satisfaction: A Case Study at Thistle Hotel, Johor Bahru Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Nuraiza Ashikin Binti Sabri (AP140380), Hubungan Antara Kualiti Perkhidmatan dan Kepuasan Pengguna Bas Awam di Parit Raja Examiner
2017 Panel of Examiners for MBA Final Project Presentation (MPA21506), 2017/2018 Semester I, Faiza Binti Paiman (GP160113) Examiner
2017 Panel of Examiners for MBA Final Project Presentation (MPA21506), 2017/2018 Semester I, Baskara Widayatmaja (GP160028) Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Balqis Bazilah Binti Zainal (AP140201), The Influence of Educator's Emotional Intelligence on Their Teaching Performance. Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Muhamad Farid Bin Mohd Zin (AP140294), Persepsi Pengguna Membeli-belah Dalam Talian Di Kalangan Generasi Y. Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Nor Aqilah Binti Jasli (140199), A Case Study of Occupational Safety and Health Factors Affecting Workplace Safety at Halex Industries (M) Sdn. Bhd. Examiner
2017 Panel of Examiners for MBA Final Project Presentation (MPA21506), 2017/2018 Semester I, Nanthini A/P Ganesan (GP160096) Examiner
2017 Panel of Examiners for MBA Final Project Presentation (MPA21506), 2017/2018 Semester I, Khalil Abakar Moussa (GP160098) Examiner
2017 Panel of Examiners for Proposal Defense Master of Science in Technology Management: Wann Huzida Roza binti Husin (HP160064): The Influences of Social Media Marketing on Consumer Purchase Behavior of Low Involvement Product Among Generation Y in Sub-Urban Areas. The Moderating Effect of Consumer Engagement, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Noraini Binti Abd Jalil (AP140519), Trend Pengangguran Dalam Kalangan Graduan di Malaysia. Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Wan Nur Amni Shahira Binti Wan Mohd Shukri (AP140207), Stress dan Kesannya Terhadap Keselamatan dan Kesihatan Jururawat. Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Chew Yee Ling (AP140307), Entrepreneuriial Passion, Entrepreneurial Self-Efficacy and Entrepreneurial Creativiity in Developing Entrepreneurial Intention Among Students at UTHM. Examiner
2017 Panel of Examiners for Undergraduate Project II (BPA42004), 2017/2018 Semester I, Muhammad Raushan Bin Azhar (AP140235), Entrepreneurial Competencies and Business Performance of Pontian Small Medium Enterprises. Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Nur Syafiqah Binti Hasbullah(AP140145), Relationship Between Students Satisfaction and Service Quality of SMAP Online at UTHM Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Nur Hafiza Maulad Jamaludin (AP140470), Hubungan Faktor Dominan dan Peningkatan Produk Kecantikan Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Nur Amirah Binti Muhamad Azam (AP140105), Critical Success Factors For New Product Development In Munchy Food Industries (M) Sdn. Bhd. Examiner
2017 Panel of Examiners for Undergraduate Project I (BPA31902), 2016/2017 Semester II, Noor Syuhailla Binti Sabri (AP140404), Peranan Budaya Organisasi Terhadap Komitmen Pekerja Dalam Sektor Perindustrian Elektrik dan Elektronik di Selangor Examiner
2017 Panel of Examiners for MBA Project Presentation (Business Research Methodology- MPA10903), 2016/2017 Semester III, Maryam Maimunah Binti Jumadin (HP160096) Examiner
2017 Panel of Examiners for MBA Project Presentation (Business Research Methodology- MPA10903), 2016/2017 Semester III, Sharaf Ahmed Al-Azam (HP150103) Examiner
2017 Supervisor for Mohd Haziq Bin Mansor, Bachelor of Technology Management with Honours, Universiti Tun Hussein Onn Malaysia, 2017 Supervisor

Extension & Public Services

YearDescriptionLevel
2018 Chairperson for Viva Voce Examination, Master of Science In Real Estate and Facilities Management - Mustapahayuddin Bin Abdul Khalim, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2018 University
2017 Chairperson for PhD Proposal Defense, Doctor of Philosophy in Technology Management - Humaid Ali Humaid Al Darmaki (GP160159), Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Chairperson for PhD Proposal Defense, Doctor of Philosophy in Technology Management - Khamis Salem Khamis Salem Alnabhani (HP160110), Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Chairperson's Assistant of PhD Viva Voce Examination, Doctor of Philosophy in Technology Management - Ali Abusalah Elmabrok Mohammed, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Contingent Participant for the Academic Staff Parade (Session 1), 17th Convocation Ceremony, University Tun Hussein Onn Malaysia, 2017 University
2017 Contingent Participant Representing the Office of Deputy Vice Chancellor (Academic and International), Town & Gown Parade, 17th Convocation Ceremony, University Tun Hussein Onn Malaysia, 2017 District
2017 Chairperson for PhD Proposal Defense, Doctor of Philosophy in Technology Management - Ali Hassan Yousef Al Hammadi (GP160037), Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017 University
2017 Facilitator for Starting School (Permulaan Graduan) Programme, Bachelor Degree Session 2017/2018, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017. University
2017 Committee Member for Sustainability Champion Team (SCT), Sustainable Campus Unit (SCU), Universiti Tun Hussein Onn Malaysia, 2017-2019. University
2017 Committe Member for Occupational Safety and Health (OSH) Week Program, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, November 2017. University
2017 Committee Member for Website of FPTP, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017-2018. University
2017 Committe Member for Staff Club of FPTP, Spirituality (Kerohanian) Unit, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 2017-2018. University

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