Staff Profile

Full NamePUAN NOREINA BINTI KEPAL @ NASIR
FacultyFAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
DepartmentJABATAN PENGURUSAN PERNIAGAAN
Email
Designation DS45 - PENSYARAH
  PENGETUA KOLEJ KEDIAMAN
PEJABAT PENGETUA
KOLEJ KEDIAMAN TUN FATIMAH

Field of Expertise

Field Category (KPT) ECONOMICS, BUSINESS AND MANAGEMENT
Field (KPT) Marketing
Field of Specialization (KPT) Retailing

Areas of Research Interest

1. Retail Trends
2. Branding and Packaging
3. Integrated Marketing Communication

Academic Qualification

YearQualificationInstitution
2008 SARJANA PEMASARAN UNIVERSITI PUTRA MALAYSIA
1999 SARJANA MUDA PEMASARAN UNIVERSITI TEKNOLOGI MARA
1997 DIPLOMA PENGAJIAN PERNIAGAAN INSTITUT TEKNOLOGI MARA

Professional Appointments

DS45 - Pensyarah

Management Experience

DateDescription
01/02/2020 - 31/01/2021 Pengetua Kolej Kediaman
Kolej Kediaman Tun Fatimah, Pejabat Pengetua
01/01/2020 - 31/01/2020 Felo Kolej Kediaman
Kolej Kediaman Tun Fatimah, Unit Pentadbiran
01/01/2019 - 31/12/2019 Felo Kolej Kediaman
Kolej Kediaman Tun Fatimah, Unit Pentadbiran
01/04/2011 - 31/03/2013 Ketua Jabatan
Pejabat Canselori, Pusat Pendidikan Berterusan (CEC)

Teaching Experience

YearDescriptionLevel
2019 Principles of Marketing (BPA10502), Sesi 2018/2019 Semester 2, Faculty Of Technology Management and Business, UTHM University
2019 Principles of Marketing (BPA11603), Sesi 2018/2019 Semester 2, Faculty Of Technology Management and Business, UTHM University
2014 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2014 University
2014 Pengurusan Perkhidmatan [BPA33903], Sesi 2014/2015 Semester 1, Universiti Tun Hussein Onn Malaysia, 2014 University
2014 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2014/2015, Universiti Tun Hussein Onn Malaysia, 2014 University
2013 Creativity and Innovation BPA [UPA20102], Sesi 2012/2013 Semester 2, Universiti Tun Hussein Onn Malaysia, 2013 University
2013 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2013 University
2013 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2013 University
2012 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2012 University
2012 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2012 University
2011 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2011 University
2011 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2011 University
2010 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2010 University
2009 Kejuruteraan dan Masyarakat (BPK4032), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 University
2009 Pengurusan Teknologi (BPA2083), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 (1BPA dan 2BPA) University

Research Grants And Contracts

CodeTitleDesignationEnd Date
H682 Analisis keperluan mewujudkan modul Minggu Transformasi Mahasiswa (MTM) Fleksi Universiti Tun Hussein Onn Malaysia Ahli 31/10/2021
H111 BRAND TRUST, BRAND EXPERIENCE AND BRAND ATTACHMENT ON BRAND LOYALTY OF MALAYSIAN AUTOMOBILE USERS. Ketua 31/12/2020
H144 AN INVESTIGATION OF BRAND BUILDING METHODS AMONGST FOOD PROCESSING SMEs IN MALAYSIA Ahli 30/06/2020
H005 Improving the Company's Performance Through the Engagement of Social Media in the Marketing Strategies Ahli 31/03/2019
1278 Program Pemindahan Ilmu Dan Peningkatan Sistem Pengurusan Pengedaran Baja BEN Smart Ahli 31/07/2015

Publications

Book Chapters
Siti Sarah Omar, Tee Xin Yuan, Siew Wei Teng, Abd Razak Ahmab, Noreina Kepa@Nasir
(2019) The Review Of Spiritual Leadership: Significances, Benefits And Limitations, Entrepreneurship And Business From Theories Into Practices Series 3, UTHM , 97, ISBN:9789672389002
Nur Aniza Quantaniah Jusoh, Hafidah Harun, Noreina Kepal@ Nasir, Umi Kartini
(2018) Aktiviti Pemasaran Melalui Saluran Media Digital Dalam Kalangan Usahawan, Praktis Keusahawanan: Isu-Isu Dan Cabaran, Siri 1, UTHM , 24, ISBN:9789672216742
Nur Aliah Maulad Karim, Umi Kartini Rashid, Juzaimi Nasuredin, Noreina Kepal@Nasir
(2018) Amalan Pengurusan Kewangan Peribadi Dalam Kalangan Komuniti Di Daerah Tangkak, Isu-Isu Kewangan Di Malaysia Siri 1, UTHM , 47, ISBN:9789832216667
Nur Aniza Quantaniah Jusoh, Suhara Che Mat Fazaludin, Noreina Kepal@Nasir, Dahlia Fernandez Mohd Farid Fernandez
(2018) Faktor-Faktor Pemilihan Media Sosial (Facebook) Bagi Perniagaan Atas Talan Dalam Kalangan Usahawan Wanita Di Malaysia , Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 1, ISBN:9789672216742
Noreina Kepal @ Nasir, Nur Aniza Quantaniah Jusoh, Nazarudin Bujang, Siti NurulHidayaah Abd Salam
(2018) Kriteria Pembungkusan Produk Yang Digunakan Oleh Pengusaha Kecil Sederhana Johor, Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 69, ISBN:9789672216742
Amran Harun, Dzunnur Zaily Mohd Dzulkifli, Nur Aniza Quantaniah Bt Jusoh, Noreina Kepal @ Nasir
(2018) Travel Constraints And Destination Image, Advance In Marketing Research Series 2, UTHM , 1, ISBN:9789672216681
Noreina Kepal, Sharaf Ahmed Al-Azam, Amran Harun, Noor Aslinda Abu Seman
(2017) Consumer Attitude And Behavior Towards Online Games, Advance In Marketing Research Series 1, UTHM , 58, ISBN:978-967-2110-73-6
Yang Lishenkun, Siti Sarah Omar, Umi Kartini Rashid, Noreina Kepal @ Nasir
(2017) Current Issues Of Ttechnopreneurship: Asian Perspective, Entrepreneurship & Business: From Theories Into Practice , UTHM , 90, ISBN:9789672110590
Amran Harun, Maryam Maimunah Jumadin, Abdul Rahman Ahmad, Noreina Kepal
(2017) Electronic Word-Of-Mouth (Ewom) And Its Impact On Consumer Behavior, Advance In Marketing Research Series 1, UTHM , 1, ISBN:978-967-2110-73-6
General Publications
Md Asrul Nasid Masrom
(2018) Laporan Kajian Pengesanan Graduan 2016, UTHM , 1, ISBN:-
Journal
Nur Aniza Quantaniah Jusoh, Umi Kartini Rashid, Noreina Kepal@ Nasir, Amran Harun
(2019) Building Brands In The Food Processing Smes In Malaysia : A Proposed Exploratory Research , INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT (IJERM) ISSN : 2349- 2058, VOLUME-06, ISSUE-01, JULY 2019 , Eclat Research Publication , 6, 32, ISSN:23492058
NAZARUDIN BUJANG, SITI SARAH OMAR, FAZIAN HASHIM, NOREINA KEPAL@NASIR, NUR ANIZA QUANTANIAH JUSOH
(2019) Retaining Malaysia'S Blue Collar Workers In Competitive Manufacturing Industry, WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, WORLD SCIENTIFIC AND ENGINEERING ACADEMY AND SOCIETY , 10, 444, ISSN:11099526
NOREINA KEPAL@NASIR
(2019) The Role Of Brand Experience, Attachment And Trust Towards Brand Loyalty Among Malaysian Automobile Users, INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT, ECLAT RESEARCH PUBLICATION , 6, 24, ISSN:23492058
Jusoh, Nur Aniza Quantaniah; Yusoff, Wan Fauziah Wan; Kepal, Noreina; Han, Pau Yu
(2018) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor, ADVANCED SCIENCE LETTER, American Scientific Publishers , 5, 3286, ISSN:19366612
Noreina Kepal@ Nasir, Nur Aniza Quantaniah Mohd Jusoh, Ying Tan Shoo
(2018) The Use Of Information On Food Labels: The Consumers? Perspective In Malaysia, ADVANCED SCIENCE LETTERS, American Scientific Publishers , 5, 3274, ISSN:19367317
Julius Chia , Amran Harun, Abdul Wahid Mohd Kassim, David Martin, Noreina Kepal
(2016) Understanding Factors That Influence House Purchase Intention Among Consumers In Kota Kinabalu : An Application Of Buyer Behavior Model Theory, JOURNAL OF TECHNOLOGY MANAGEMENT AND BUSINESS, UTHM , 12, 5, ISSN:22897224
Prosiding / Seminar
Nur Aniza Quantaniah Jusoh, Wan Fauziah Wan Yusoff, Noreina Kepal, Pau Yu Han
(2016) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor., nil , 00 , ISBN:-
Noreina Kepal @ Nasir, Nur Aniza Quantaniah Mohd. Jusoh, Tan Shoo Ying
(2016) Consumers Perspective: Use Of Information On Food Labels, NIL , 1 , ISBN:-

Consultancies

YearDescriptionLevel
2014 Panel Penilai IPT Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Sesi Jun 2014 National
2014 Panel Penilai Luar Bengkel Pemurnian dan Pemurnian Item Peperiksaan Akhir Politeknik KPM 2014 National
2014 Perunding Projek 3rd International Conference on Technology Management, Business and Entrepreneurship 2014 University
2013 Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Program Diploma Pengurusan Peruncitan, Politeknik Sultan Azlan Shah dan Politeknik Sultan Idris Shah 2013 National
2013 Mentoring Researcher: Writing High Quality Research Proposal, Akademi Kepimpinan Pengajian Tinggi dan Universiti Tun Hussein Onn Malaysia National
2013 Perunding Projek 2nd International Conference on Technology Management, Business and Entrepreneurship 2013 University
2012 Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Kementerian Pengajian Tinggi 2012 National

Extension & Public Services

YearDescriptionLevel
2012 Khidmat Masyarakat Marhaban Ya Ramadhan 2012 University
2010 Khidmat Masyarakat di Perkampungan Orang Asli Kaum Bateq Heb, Taman Negara Pahang University

Courses & Training

YearDescription
Organiser / Venue
Date
2020 PENGURUSAN PEROLEHAN UNIVERSITI
PEJABAT PENDAFTAR,UTHM / BILIK LATIHAN SERI TERATAI, PEJABAT PENDAFTAR
12/08/2020
2020 60MIN WARGA PUSAT PERUMAHAN PELAJAR DAN KOLEJ KEDIAMAN / PELAJAR TANPA ASRAMA YBRS. TIMBALAN NAIB CANSELOR (HAL EHWAL PELAJAR & ALUMNI)
UTHM / -
22/07/2020
2020 KURSUS FUN ONLINE CLASSROOM WITH QUIZIZZ (LIVE SESSION)
UTHM / -
23/06/2020
2020 PROGRAM SEMBANG KENTANG
UTHM / -
22/06/2020
2020 TAKLIMAT PELAKSANAAN INISIATIF WORK FROM HOME (WFH) MENGGUNAKAN APLIKASI WORKSPACE UTHM SIRI 10
UTHM / -
18/05/2020
2020 PROGRAM JOM MEMBACA UNTUK 10 MINIT
UTHM / UTHM
23/04/2020
2020 SIRI KEKAL POSITIF BERSAMA TNCHEPA - STAF CEMERLANG MENERUSI FALSAFAH ERTI HIDUP PADA MEMBERI
UTHM / -
16/04/2020
2020 PREPARING VIDEO USING TEXT TO SPEECH FOR ONLINE CLASS
UTHM / -
12/04/2020
2020 TAKLIMAT APLIKASI WORKSPACE UTHM BAGI KEPELUAN CLUSTER INITIATIVE PROJECTS (CIP) SASARAN KERJA TAHUNAN UNIVERSITI (SKTU) TAHUN 2020 DI BAWAH KLUSTER 3 (HEPA)
UTHM / BILIK MESYUARAT PSPR, ARAS 2, BLOK A4
26/02/2020
2020 TAKLIMAT KESIHATAN
UTHM / UTHM
18/02/2020
2019 PERHIMPUNAN BULANAN FPTP BIL. 1/2019
UTHM / UTHM
06/11/2019
2019 (STAF) PERSIDANGAN DAN EXPO PECIPTA & RISE 2019 (23/09/2019)
UTHM / DSI
23/09/2019
2019 (STAF) PERSIDANGAN DAN EXPO PECIPTA 2019 & RISE 2019 (22/09/2019)
UTHM / DEWAN SULTAN IBRAHIM
22/09/2019
2019 KURSUS PENULISAN JURNAL, JABATAN PENGURUSAN PEMBINAAN
UTHM / BILIK SEMINAR UTAMA , ARAS 1 FPTP
02/09/2019 - 03/09/2019
2019 POWER WALK & PLOGGING
UTHM / KOLEJ KEDIAMAN PERWIRA (PUSAT SUKAN & HEPA)
28/08/2019
2019 CERAMAH KESEDARAN TERHADAP SISTEM PENGURUSAN KUALITI DAN PERSEDIAAN AUDIT KUALITI ISO 9001: 2015
UTHM / UTHM
25/07/2019
2019 MESYUARAT FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN BIL.1/2019
UTHM / BILIK SEMINAR UTAMA, ARAS 1, FPTP
04/07/2019
2019 BENGKEL PENYEDIAAN DOKUMEN KUALITI DAN RANCANGAN PENGAJARAN DAN PEMBELAJARAN
UTHM / FPTP UTHM
12/02/2019
2019 KURSUS INFOGRAFIK: PENYEDIAN DAN PERSEMBAHAN DAN LAPORAN
UTHM / MAKMAL PTM 1
03/02/2019 - 04/02/2019
2019 PERHIMPUNAN BULANAN WARGA HEPA JAN 2019
UTHM / DTMI
31/01/2019
2018 BENGKEL KAJIAN KES, JABATAN PENGURUSAN PERNIAGAAN
UTHM / BILIK SEMINAR UTAMA FPTP
29/10/2018
2018 KURSUS VIDEO EDITING
UTHM / FOXMALL,UTHM
23/10/2018
2018 KURSUS ONLINE PRODUCTIVITY TOOLS
UTHM / FOXMALL(E6 BUILDING),UTHM
11/10/2018
2018 KURSUS STORYBOARD AND CAMERA TRICKS
UTHM / UTHM
04/09/2018
2018 BENGKEL PENYELIAAN YANG EFEKTIF, FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
FPTP, UTHM / FPTP
13/08/2018
2018 PROGRAM GOTONG-ROYONG ANJURAN KLAB STAF DAN PUSAT KECEMERLANGAN FASILITI (CEFM) FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
UTHM / FPTP UTHM
02/08/2018
2018 KURSUS SCREENCASTING
UTHM / CADCAM TECHNOLOGY LAB
01/08/2018
2018 BENGKEL PENYEDIAAN DOKUMEN KUALITI JABATAN PENGURUSAN PEMBINAAN
FPTP, UTHM / MAKMAL KOMPUTER PASCA SISWAZAH ARAS 2 FPTP
31/07/2018
2018 MESYUARAT FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN 2018
UTHM / FPTP
03/07/2018
2018 PROGRAM CEO @ FACULTY - FPTP
UTHM / DEWAN BANQUET, DEWAN SULTAN IBRAHIM
03/05/2018
2018 PEMBANGUNAN KERTAS KERJA PROGRAM AKADEMIK EKSEKUTIF DAN PROFESIONAL PUSAT PENDIDIKAN BERTERUSAN
UTHM / BILIK SEMINAR 1 FPTP
13/02/2018
2018 BENGKEL PEMBANGUNAN MODUL PROGRAM SARJANA PENTADBIRAN PERNIAGAAN (MBA) FPTP
LAIN-LAIN / FPTP
05/02/2018 - 06/02/2018
2018 BENGKEL PEMBANGUNAN MODUL PROGRAM SARJANA PENTADBIRAN PERNIAGAAN FPTP
UTHM / BILIK MBA 1 ARAS 5 FPTP
05/02/2018 - 06/02/2018

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