Staff Profile

Full NameCIK NOREINA BINTI KEPAL @ NASIR
FacultyFAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
DepartmentJABATAN PENGURUSAN DAN TEKNOLOGI
Staff Number02158
Email
Designation DS45 - PENSYARAH

Field of Expertise

Field (KPT) Economics, Business And Management / Marketing
Field of Specialization (KPT) Promotion
MOSTI

Areas of Research Interest

1. Retail Trends
2. Branding and Packaging
3. Integrated Marketing Communication

Academic Qualification

YearQualificationInstitution
2008 SARJANA PEMASARAN UNIVERSITI PUTRA MALAYSIA
1999 SARJANA MUDA PEMASARAN UNIVERSITI TEKNOLOGI MARA
1997 DIPLOMA PENGAJIAN PERNIAGAAN INSTITUT TEKNOLOGI MARA

Professional Appointments

DS45 - Pensyarah

Management Experience

YearDescription
2011 - 2013 Ketua Jabatan
Pejabat Canselori, Pusat Pendidikan Berterusan (CEC)

Teaching Experience

YearDescriptionLevel
2014 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2014/2015, Universiti Tun Hussein Onn Malaysia, 2014 University
2014 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2014 University
2014 Pengurusan Perkhidmatan [BPA33903], Sesi 2014/2015 Semester 1, Universiti Tun Hussein Onn Malaysia, 2014 University
2013 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2013 University
2013 Creativity and Innovation BPA [UPA20102], Sesi 2012/2013 Semester 2, Universiti Tun Hussein Onn Malaysia, 2013 University
2013 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2013 University
2012 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2012 University
2012 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2012 University
2011 Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2011 University
2011 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2011 University
2010 Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2010 University
2009 Pengurusan Teknologi (BPA2083), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 (1BPA dan 2BPA) University
2009 Kejuruteraan dan Masyarakat (BPK4032), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 University

Research Grants And Contracts

CodeTitleDesignationEnd Date
1278 Program Pemindahan Ilmu Dan Peningkatan Sistem Pengurusan Pengedaran Baja BEN Smart Ahli 31/07/2015

Publications

Journal
Julius Chia , Amran Harun, Abdul Wahid Mohd Kassim, David Martin, Noreina Kepal
(2016) Understanding Factors That Influence House Purchase Intention Among Consumers In Kota Kinabalu : An Application Of Buyer Behavior Model Theory, JOURNAL OF TECHNOLOGY MANAGEMENT AND BUSINESS, UTHM , 12, 5, ISSN:22897224
Prosiding / Seminar
Nur Aniza Quantaniah Jusoh, Wan Fauziah Wan Yusoff, Noreina Kepal, Pau Yu Han
(2016) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor., nil , 00 , ISBN:-
Noreina Kepal @ Nasir, Nur Aniza Quantaniah Mohd. Jusoh, Tan Shoo Ying
(2016) Consumers Perspective: Use Of Information On Food Labels, NIL , 1 , ISBN:-

Consultancies

YearDescriptionLevel
2014 Panel Penilai IPT Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Sesi Jun 2014 National
2014 Panel Penilai Luar Bengkel Pemurnian dan Pemurnian Item Peperiksaan Akhir Politeknik KPM 2014 National
2014 Perunding Projek 3rd International Conference on Technology Management, Business and Entrepreneurship 2014 University
2013 Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Program Diploma Pengurusan Peruncitan, Politeknik Sultan Azlan Shah dan Politeknik Sultan Idris Shah 2013 National
2013 Mentoring Researcher: Writing High Quality Research Proposal, Akademi Kepimpinan Pengajian Tinggi dan Universiti Tun Hussein Onn Malaysia National
2013 Perunding Projek 2nd International Conference on Technology Management, Business and Entrepreneurship 2013 University
2012 Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Kementerian Pengajian Tinggi 2012 National

Extension & Public Services

YearDescriptionLevel
2012 Khidmat Masyarakat Marhaban Ya Ramadhan 2012 University
2010 Khidmat Masyarakat di Perkampungan Orang Asli Kaum Bateq Heb, Taman Negara Pahang University

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