Staff Profile
| Full Name | PUAN NOREINA BINTI KEPAL @ NASIR |
|---|---|
| Faculty | FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN |
| Department | JABATAN PENGURUSAN PERNIAGAAN |
| Designation | DS45 - PENSYARAH |
|
PENGETUA KOLEJ KEDIAMAN PEJABAT PENGETUA KOLEJ KEDIAMAN TUN FATIMAH |
Field of Expertise
| Field Category (KPT) | ECONOMICS, BUSINESS AND MANAGEMENT |
|---|---|
| Field (KPT) | Marketing |
| Field of Specialization (KPT) | Retailing |
Areas of Research Interest
| 1. | Retail Trends |
| 2. | Branding and Packaging |
| 3. | Integrated Marketing Communication |
Academic Qualification
| Year | Qualification | Institution |
|---|---|---|
| 2008 | SARJANA PEMASARAN | UNIVERSITI PUTRA MALAYSIA |
| 1999 | SARJANA MUDA PEMASARAN | UNIVERSITI TEKNOLOGI MARA |
| 1997 | DIPLOMA PENGAJIAN PERNIAGAAN | INSTITUT TEKNOLOGI MARA |
Professional Appointments
| DS45 - Pensyarah |
Management Experience
| Date | Description |
|---|---|
| 01/02/2020 - 31/01/2021 | Pengetua Kolej Kediaman
Kolej Kediaman Tun Fatimah, Pejabat Pengetua |
| 01/01/2020 - 31/01/2020 | Felo Kolej Kediaman
Kolej Kediaman Tun Fatimah, Unit Pentadbiran |
| 01/01/2019 - 31/12/2019 | Felo Kolej Kediaman
Kolej Kediaman Tun Fatimah, Unit Pentadbiran |
| 01/04/2011 - 31/03/2013 | Ketua Jabatan
Pejabat Canselori, Pusat Pendidikan Berterusan (CEC) |
Teaching Experience
| Year | Description | Level |
|---|---|---|
| 2019 | Principles of Marketing (BPA10502), Sesi 2018/2019 Semester 2, Faculty Of Technology Management and Business, UTHM | University |
| 2019 | Principles of Marketing (BPA11603), Sesi 2018/2019 Semester 2, Faculty Of Technology Management and Business, UTHM | University |
| 2014 | Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2014 | University |
| 2014 | Pengurusan Perkhidmatan [BPA33903], Sesi 2014/2015 Semester 1, Universiti Tun Hussein Onn Malaysia, 2014 | University |
| 2014 | Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2014/2015, Universiti Tun Hussein Onn Malaysia, 2014 | University |
| 2013 | Creativity and Innovation BPA [UPA20102], Sesi 2012/2013 Semester 2, Universiti Tun Hussein Onn Malaysia, 2013 | University |
| 2013 | Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2013 | University |
| 2013 | Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2013/2014, Universiti Tun Hussein Onn Malaysia, 2013 | University |
| 2012 | Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2012/2013, Universiti Tun Hussein Onn Malaysia, 2012 | University |
| 2012 | Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2012 | University |
| 2011 | Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2011/2012, Universiti Tun Hussein Onn Malaysia, 2011 | University |
| 2011 | Prinsip Pemasaran (BPA11603), Semester 2, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2011 | University |
| 2010 | Prinsip Pemasaran (BPA11603), Semester 1, Sesi 2010/2011, Universiti Tun Hussein Onn Malaysia, 2010 | University |
| 2009 | Kejuruteraan dan Masyarakat (BPK4032), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 | University |
| 2009 | Pengurusan Teknologi (BPA2083), Semester 1, Sesi 2009/2010, Universiti Tun Hussein Onn Malaysia, 2009 (1BPA dan 2BPA) | University |
Research Grants And Contracts
| Code | Title | Designation | End Date |
|---|---|---|---|
| H682 | Analisis keperluan mewujudkan modul Minggu Transformasi Mahasiswa (MTM) Fleksi Universiti Tun Hussein Onn Malaysia | Ahli | 31/10/2021 |
| H111 | BRAND TRUST, BRAND EXPERIENCE AND BRAND ATTACHMENT ON BRAND LOYALTY OF MALAYSIAN AUTOMOBILE USERS. | Ketua | 31/12/2020 |
| H144 | AN INVESTIGATION OF BRAND BUILDING METHODS AMONGST FOOD PROCESSING SMEs IN MALAYSIA | Ahli | 30/06/2020 |
| H005 | Improving the Company's Performance Through the Engagement of Social Media in the Marketing Strategies | Ahli | 31/03/2019 |
| 1278 | Program Pemindahan Ilmu Dan Peningkatan Sistem Pengurusan Pengedaran Baja BEN Smart | Ahli | 31/07/2015 |
Publications
| Book |
|---|
| Shazaitul Azreen Rodzalan (2020) Isu-Isu Inovasi Di Malaysia Siri 4, UTHM , 1, ISBN:9789672916505 |
| Book Chapters |
| Sarah Nur Nadia Abdul Rani, Anim Zalina Azizan, Noreina Nasir@Kepal (2020) Ciri-Ciri Keusahawanan Di Kalangan Mahasiswa Fptp. Uthm, Isu-Isu Inovasi Di Malaysia Siri 4, UTHM , 89, ISBN:9789672916505 |
| Wong Pui Mun, Nor Kamariah Kamaruddin, Anim Zalina Azizan, Noreina Kepal (2020) Hubungan Di Antara Amalan Pengurusan Kualiti Menyeluruh (Tqm) Dan Inovasi Produk Di Kalangan Syarikat Pemprosesan Makanan Industri Kecil Dan Sederhana, Isu-Isu Inovasi Di Malaysia Siri 4, UTHM , 101, ISBN:9789672916505 |
| Siti Sarah Omar, Tee Xin Yuan, Siew Wei Teng, Abd Razak Ahmab, Noreina Kepa@Nasir (2019) The Review Of Spiritual Leadership: Significances, Benefits And Limitations, Entrepreneurship And Business From Theories Into Practices Series 3, UTHM , 97, ISBN:9789672389002 |
| Nur Aniza Quantaniah Jusoh, Hafidah Harun, Noreina Kepal@ Nasir, Umi Kartini (2018) Aktiviti Pemasaran Melalui Saluran Media Digital Dalam Kalangan Usahawan, Praktis Keusahawanan: Isu-Isu Dan Cabaran, Siri 1, UTHM , 24, ISBN:9789672216742 |
| Nur Aliah Maulad Karim, Umi Kartini Rashid, Juzaimi Nasuredin, Noreina Kepal@Nasir (2018) Amalan Pengurusan Kewangan Peribadi Dalam Kalangan Komuniti Di Daerah Tangkak, Isu-Isu Kewangan Di Malaysia Siri 1, UTHM , 47, ISBN:9789832216667 |
| Nur Aniza Quantaniah Jusoh, Suhara Che Mat Fazaludin, Noreina Kepal@Nasir, Dahlia Fernandez Mohd Farid Fernandez (2018) Faktor-Faktor Pemilihan Media Sosial (Facebook) Bagi Perniagaan Atas Talan Dalam Kalangan Usahawan Wanita Di Malaysia , Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 1, ISBN:9789672216742 |
| Noreina Kepal @ Nasir, Nur Aniza Quantaniah Jusoh, Nazarudin Bujang, Siti NurulHidayaah Abd Salam (2018) Kriteria Pembungkusan Produk Yang Digunakan Oleh Pengusaha Kecil Sederhana Johor, Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 69, ISBN:9789672216742 |
| Amran Harun, Dzunnur Zaily Mohd Dzulkifli, Nur Aniza Quantaniah Bt Jusoh, Noreina Kepal @ Nasir (2018) Travel Constraints And Destination Image, Advance In Marketing Research Series 2, UTHM , 1, ISBN:9789672216681 |
| Noreina Kepal, Sharaf Ahmed Al-Azam, Amran Harun, Noor Aslinda Abu Seman (2017) Consumer Attitude And Behavior Towards Online Games, Advance In Marketing Research Series 1, UTHM , 58, ISBN:978-967-2110-73-6 |
| Yang Lishenkun, Siti Sarah Omar, Umi Kartini Rashid, Noreina Kepal @ Nasir (2017) Current Issues Of Ttechnopreneurship: Asian Perspective, Entrepreneurship & Business: From Theories Into Practice , UTHM , 90, ISBN:9789672110590 |
| Amran Harun, Maryam Maimunah Jumadin, Abdul Rahman Ahmad, Noreina Kepal (2017) Electronic Word-Of-Mouth (Ewom) And Its Impact On Consumer Behavior, Advance In Marketing Research Series 1, UTHM , 1, ISBN:978-967-2110-73-6 |
| General Publications |
| Md Asrul Nasid Masrom (2018) Laporan Kajian Pengesanan Graduan 2016, UTHM , 1, ISBN:- |
| Journal |
| Nur Aniza Quantaniah Jusoh, Umi Kartini Rashid, Noreina Kepal@ Nasir, Amran Harun (2019) Building Brands In The Food Processing Smes In Malaysia : A Proposed Exploratory Research , INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT (IJERM) ISSN : 2349- 2058, VOLUME-06, ISSUE-01, JULY 2019 , Eclat Research Publication , 6, 32, ISSN:23492058 |
| NAZARUDIN BUJANG, SITI SARAH OMAR, FAZIAN HASHIM, NOREINA KEPAL@NASIR, NUR ANIZA QUANTANIAH JUSOH (2019) Retaining Malaysia'S Blue Collar Workers In Competitive Manufacturing Industry, WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, WORLD SCIENTIFIC AND ENGINEERING ACADEMY AND SOCIETY , 10, 444, ISSN:11099526 |
| NOREINA KEPAL@NASIR (2019) The Role Of Brand Experience, Attachment And Trust Towards Brand Loyalty Among Malaysian Automobile Users, INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT, ECLAT RESEARCH PUBLICATION , 6, 24, ISSN:23492058 |
| Jusoh, Nur Aniza Quantaniah; Yusoff, Wan Fauziah Wan; Kepal, Noreina; Han, Pau Yu (2018) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor, ADVANCED SCIENCE LETTER, American Scientific Publishers , 5, 3286, ISSN:19366612 |
| Noreina Kepal@ Nasir, Nur Aniza Quantaniah Mohd Jusoh, Ying Tan Shoo (2018) The Use Of Information On Food Labels: The Consumers? Perspective In Malaysia, ADVANCED SCIENCE LETTERS, American Scientific Publishers , 5, 3274, ISSN:19367317 |
| Julius Chia , Amran Harun, Abdul Wahid Mohd Kassim, David Martin, Noreina Kepal (2016) Understanding Factors That Influence House Purchase Intention Among Consumers In Kota Kinabalu : An Application Of Buyer Behavior Model Theory, JOURNAL OF TECHNOLOGY MANAGEMENT AND BUSINESS, UTHM , 12, 5, ISSN:22897224 |
| Media Digital |
| NUR ANIZA QUANTANIAH BINTI JUSOH, NOREINA BINTI KEPAL (2020) Bpa 11403 Principles Of Accounting Business Transaction Part 1, YOUTUBE , ISBN:- |
| Umi Kartini Rashid, Juzaimi Nasuredin, Noreina Kepal@Nasir (2020) Bpa11603 Principles Of Marketing [Chapter 6 Part 2 - 1], Youtube , ISBN:- |
| Umi Kartini Rashid, Juzaimi Nasuredin, Noreina Kepal@Nasir (2020) Bpa11603 Principles Of Marketing [Chapter 6 Part 2 - 2], Youtube , ISBN:- |
| Noreina Kepal @ Nasir, Nor Kamariah Kamarudin (2020) Chapter 7 Operation Management Part 1, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir, Anim Zalina Azizan (2020) Chapter 7 Operation Management Part 2, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir (2020) Chapter 7 Operation Management Part 3, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir (2020) Integrated Marketing Communication Part 3, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir, Umi Kartini Rashid (2020) Intergrated Marketing Communication Part 1, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir, Nur Aniza Quantaniah Jusoh (2020) Intergrated Marketing Communication Part 2, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir, Siti Sarah Omar (2020) Sales Promotion Part 1, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir, Noor Aslinda Abu Seman (2020) Sales Promotion Part 2, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir (2020) Week 7 Product Part 1, YOUTUBE , ISBN:- |
| Noreina Kepal @ Nasir (2020) Week 7 Product Part 2, YOUTUBE , ISBN:- |
| Prosiding / Seminar |
| Nur Aniza Quantaniah Jusoh, Wan Fauziah Wan Yusoff, Noreina Kepal, Pau Yu Han (2016) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor., nil , 00 , ISBN:- |
| Noreina Kepal @ Nasir, Nur Aniza Quantaniah Mohd. Jusoh, Tan Shoo Ying (2016) Consumers Perspective: Use Of Information On Food Labels, NIL , 1 , ISBN:- |
Consultancies
| Year | Description | Level |
|---|---|---|
| 2014 | Panel Penilai IPT Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Sesi Jun 2014 | National |
| 2014 | Panel Penilai Luar Bengkel Pemurnian dan Pemurnian Item Peperiksaan Akhir Politeknik KPM 2014 | National |
| 2014 | Perunding Projek 3rd International Conference on Technology Management, Business and Entrepreneurship 2014 | University |
| 2013 | Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Program Diploma Pengurusan Peruncitan, Politeknik Sultan Azlan Shah dan Politeknik Sultan Idris Shah 2013 | National |
| 2013 | Mentoring Researcher: Writing High Quality Research Proposal, Akademi Kepimpinan Pengajian Tinggi dan Universiti Tun Hussein Onn Malaysia | National |
| 2013 | Perunding Projek 2nd International Conference on Technology Management, Business and Entrepreneurship 2013 | University |
| 2012 | Panel Penilai Luar Bengkel Penilaian dan Pemurnian Item Peperiksaan Akhir Politeknik Kementerian Pengajian Tinggi 2012 | National |
Extension & Public Services
| Year | Description | Level |
|---|---|---|
| 2012 | Khidmat Masyarakat Marhaban Ya Ramadhan 2012 | University |
| 2010 | Khidmat Masyarakat di Perkampungan Orang Asli Kaum Bateq Heb, Taman Negara Pahang | University |
Courses & Training
| Year | Description Organiser / Venue | Date |
|---|---|---|
| 2020 | SESI LIBAT URUS YBHG PENGERUSI LPU BERSAMA KEPIMPINAN HEPA UTHM UTHM / - | 19/11/2020 |
| 2020 | MBA INDUSTRIAL TALK SERIES : IMPACT OF COVID-19 ON MALAYSIAN FINANCIAL MARKET FPTP, UTHM / GOOGLE MEET | 18/10/2020 |
| 2020 | BENGKEL PENYEDIAAN BUKU PLAN STRATEGIK UTHM 2021-2025 DAN SKTU 2021 UTHM BAGI KLUSTER 3 (HAL EHWAL PELAJAR DAN ALUMNI) UTHM / - | 12/10/2020 |
| 2020 | BUILD WEBSITE FASTER WITH GOOGLE SITES UTHM / PUSAT PEMBELAJARAN ATAS TALIAN TAHAP GLOBAL | 08/10/2020 |
| 2020 | PENGURUSAN PEROLEHAN UNIVERSITI PEJABAT PENDAFTAR,UTHM / BILIK LATIHAN SERI TERATAI, PEJABAT PENDAFTAR | 12/08/2020 |
| 2020 | 60MIN WARGA PUSAT PERUMAHAN PELAJAR DAN KOLEJ KEDIAMAN / PELAJAR TANPA ASRAMA YBRS. TIMBALAN NAIB CANSELOR (HAL EHWAL PELAJAR & ALUMNI) UTHM / - | 22/07/2020 |
| 2020 | LOOK PROFESIONAL WITH OBS STUDIO UTHM / - | 15/07/2020 |
| 2020 | MARKING MADE EASY (ADVANCED) UTHM / - | 02/07/2020 |
| 2020 | KURSUS FUN ONLINE CLASSROOM WITH QUIZIZZ (LIVE SESSION) UTHM / - | 23/06/2020 |
| 2020 | PROGRAM SEMBANG KENTANG UTHM / - | 22/06/2020 |
| 2020 | TAKLIMAT PELAKSANAAN INISIATIF WORK FROM HOME (WFH) MENGGUNAKAN APLIKASI WORKSPACE UTHM SIRI 10 UTHM / - | 18/05/2020 |
| 2020 | PROGRAM JOM MEMBACA UNTUK 10 MINIT UTHM / UTHM | 23/04/2020 |
| 2020 | SIRI KEKAL POSITIF BERSAMA TNCHEPA - STAF CEMERLANG MENERUSI FALSAFAH ERTI HIDUP PADA MEMBERI UTHM / - | 16/04/2020 |
| 2020 | PREPARING VIDEO USING TEXT TO SPEECH FOR ONLINE CLASS UTHM / - | 12/04/2020 |
| 2020 | TAKLIMAT APLIKASI WORKSPACE UTHM BAGI KEPELUAN CLUSTER INITIATIVE PROJECTS (CIP) SASARAN KERJA TAHUNAN UNIVERSITI (SKTU) TAHUN 2020 DI BAWAH KLUSTER 3 (HEPA) UTHM / BILIK MESYUARAT PSPR, ARAS 2, BLOK A4 | 26/02/2020 |
| 2020 | TAKLIMAT KESIHATAN UTHM / UTHM | 18/02/2020 |
| 2019 | PERHIMPUNAN BULANAN FPTP BIL. 1/2019 UTHM / UTHM | 06/11/2019 |
| 2019 | (STAF) PERSIDANGAN DAN EXPO PECIPTA & RISE 2019 (23/09/2019) UTHM / DSI | 23/09/2019 |
| 2019 | (STAF) PERSIDANGAN DAN EXPO PECIPTA 2019 & RISE 2019 (22/09/2019) UTHM / DEWAN SULTAN IBRAHIM | 22/09/2019 |
| 2019 | KURSUS PENULISAN JURNAL, JABATAN PENGURUSAN PEMBINAAN UTHM / BILIK SEMINAR UTAMA , ARAS 1 FPTP | 02/09/2019 - 03/09/2019 |
| 2019 | POWER WALK & PLOGGING UTHM / KOLEJ KEDIAMAN PERWIRA (PUSAT SUKAN & HEPA) | 28/08/2019 |
| 2019 | CERAMAH KESEDARAN TERHADAP SISTEM PENGURUSAN KUALITI DAN PERSEDIAAN AUDIT KUALITI ISO 9001: 2015 UTHM / UTHM | 25/07/2019 |
| 2019 | MESYUARAT FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN BIL.1/2019 UTHM / BILIK SEMINAR UTAMA, ARAS 1, FPTP | 04/07/2019 |
| 2019 | BENGKEL PENYEDIAAN DOKUMEN KUALITI DAN RANCANGAN PENGAJARAN DAN PEMBELAJARAN UTHM / FPTP UTHM | 12/02/2019 |
| 2019 | KURSUS INFOGRAFIK: PENYEDIAN DAN PERSEMBAHAN DAN LAPORAN UTHM / MAKMAL PTM 1 | 03/02/2019 - 04/02/2019 |
| 2019 | PERHIMPUNAN BULANAN WARGA HEPA JAN 2019 UTHM / DTMI | 31/01/2019 |