Staff Profile

Full NamePUAN NUR ANIZA QUANTANIAH BINTI JUSOH
FacultyFAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
DepartmentJABATAN PENGURUSAN PERNIAGAAN
Email
Designation DS45 - PENSYARAH

Field of Expertise

Field Category (KPT) ECONOMICS, BUSINESS AND MANAGEMENT
Field (KPT) Entrepreneurship
Field of Specialization (KPT) Small-Medium Enterprises (SME)

Areas of Research Interest

1. SME Marketing Strategies
2. Digital and Internet Marketing
3. Halal Marketing
4. SME Branding
5. Consumer Behaviour

Academic Qualification

YearQualificationInstitution
2003 SARJANA PENTADBIRAN PERNIAGAAN UNIVERSITI TEKNOLOGI MARA
1997 SARJANA MUDA PERAKAUNAN MASSEY UNIVERSITY
1995 DIPLOMA PERAKAUNAN INSTITUT TEKNOLOGI MARA

Professional Appointments

DS45 - Pensyarah

Management Experience

DateDescription
01/05/2017 - 30/04/2019 Ketua Panel
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan Perniagaan
01/04/2016 - 31/03/2017 Ketua Panel
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan dan Teknologi
01/02/2016 - 31/01/2017 Ketua Panel
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan dan Teknologi
01/02/2015 - 31/01/2016 Ketua Panel
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan dan Teknologi
01/01/2013 - 31/12/2014 Ketua Makmal
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan dan Teknologi
01/07/2004 - 30/06/2006 Ketua Makmal
Fakulti Pengurusan Teknologi Dan Perniagaan , Jabatan Pengurusan dan Teknologi

Teaching Experience

YearDescriptionLevel
2013 Prinsip Pemasaran(BPA11603), Sesi 20122013, Semester 2, Universiti Tun Hussein Onn Malaysia,2013 University
2012 Prinsip Perakaunan (BPA11403), Sessi 20122013 Semester 1, Universiti Tun Hussein Onn Malaysia,2012 University

Research Grants And Contracts

CodeTitleDesignationEnd Date
H111 BRAND TRUST, BRAND EXPERIENCE AND BRAND ATTACHMENT ON BRAND LOYALTY OF MALAYSIAN AUTOMOBILE USERS. Ahli 31/12/2020
H128 The Effects of Entrepreneurial Management and Entrepreneurial Orientation On The Women-Owned SMEs Business Performance In Johor Ahli 31/12/2020
H144 AN INVESTIGATION OF BRAND BUILDING METHODS AMONGST FOOD PROCESSING SMEs IN MALAYSIA Ketua 30/06/2020

Publications

Book Chapters
Tan You Wen, Umi Kartini Rashid, Juzaimi Nasuredin, Nur Aniza Quantaniah Jusoh
(2018) Hubungan Antara Pengurusan Inventori Dan Prestasi Firma Di Kalangan Firma-Firma Pembinaan Di Bursa Malaysia, Isu-Isu Kewangan Di Malaysia Siri 1 , UTHM , 29, ISBN:9789832216667
Nur Aniza Quantaniah Jusoh, Hafidah Harun, Noreina Kepal@ Nasir, Umi Kartini
(2018) Aktiviti Pemasaran Melalui Saluran Media Digital Dalam Kalangan Usahawan, Praktis Keusahawanan: Isu-Isu Dan Cabaran, Siri 1, UTHM , 24, ISBN:9789672216742
Shafie Mohd Zabri, Kamilah Ahmad, Ahmad Kaseri Ramin, Nur Aniza Quantaniah Jusoh
(2018) Business Challenges And Financing Preferences Among Women Entrepreneurs In Malaysia, Entrepreneurship And Business From Theories Into Practices Series 2, UTHM , 71, ISBN:9789672216322
Prisilla Narry Patrick, Umi Kartini Rashid, Nur Aniza Quantaniah Jusoh, Juzaimi Nasuredin
(2018) Cabaran Yang Dihadapi Oleh Peniaga Di Daerah Beaufort, Sabah, Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 39, ISBN:9789672216742
Nur Aniza Quantaniah Jusoh, Suhara Che Mat Fazaludin, Noreina Kepal@Nasir, Dahlia Fernandez Mohd Farid Fernandez
(2018) Faktor-Faktor Pemilihan Media Sosial (Facebook) Bagi Perniagaan Atas Talan Dalam Kalangan Usahawan Wanita Di Malaysia , Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 1, ISBN:9789672216742
Noor Farhana Razali, Siti Aisyah Mustafa, Nur Aniza Quantaniah Jusoh, Wan Fauziah@Fauzi Wan Yusoff
(2018) Faktor-Faktor Yang Mempengaruhi Pelajar Universiti Untuk Memilih Bidang Keusahawanan Sebagai Pilihan Kerjaya Pada Masa Hadapan : Perbandingan Antara Dua Ipt, Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 132, ISBN:9789672216742
Noreina Kepal @ Nasir, Nur Aniza Quantaniah Jusoh, Nazarudin Bujang, Siti NurulHidayaah Abd Salam
(2018) Kriteria Pembungkusan Produk Yang Digunakan Oleh Pengusaha Kecil Sederhana Johor, Praktis Keusahawanan : Isu-Isu Dan Cabaran, Siri 1, UTHM , 69, ISBN:9789672216742
Siti Hanisah Binti Misnan, Noor Aslinda Abu Seman, Nur Aniza Quantaniah Jusoh, Siti Aisyah Mustafa
(2018) Pengetahuan Dalam Pengurusan Kewangan Peribadi Di Kalangan Pelajar Fakulti Pengurusan Teknologi Dan Perniagaan (Fptp), Uthm , Isu-Isu Kewangan Siri 1, UTHM , 19, ISBN:9789832216667
Amran Harun, Dzunnur Zaily Mohd Dzulkifli, Nur Aniza Quantaniah Bt Jusoh, Noreina Kepal @ Nasir
(2018) Travel Constraints And Destination Image, Advance In Marketing Research Series 2, UTHM , 1, ISBN:9789672216681
Ahmad Kaseri Ramin, Amran Harun, Nur Aniza Quantaniah Jusoh
(2017) Source Of Funding Among Rural Entrepreneurs, Entrepreneurship & Business: From Theories Into Practice , UTHM , 18, ISBN:9789672110590
Nur Aniza Quantaniah Jusoh, Seah Yett Jing, Amran Harun, Noor Aslinda Abu Seman
(2017) The Concept Of Word Of Mouth (Wom): Positive And Negative Wom, Advance In Marketing Research Series 1, UTHM , 65, ISBN:978-967-2110-73-6
Nur Aniza Quantaniah Jusoh, Maryam Jameelah Jumadin, Amran Harun
(2017) The Effect Of Word Of Mouth (Wom) Communication On Restaurant Service, Advance In Marketing Research Series 1, UTHM , 80, ISBN:978-967-2110-73-6
Journal
Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh
(2020) Factors Influencing The Online Purchase Intention Of Movie Ticket. The Mediating Effect Of Trust And Perceived Usefulness, JOURNAL OF CRITICAL REVIEWS, JCR , 7, 2081, ISSN:23945125
Noor Aslinda Abu Seman, Nur Aniza Quantaniah Jusoh, Umi Kartini Rashid, Ahmad Kaseri Ramin
(2019) An Analysis Of Basic Accounting Practices Of Microenterprises, INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY (IJEAT), Blue Eyes Intelligence Engineering & Sciences Publication , 5, 628, ISSN:22498958
Nur Aniza Quantaniah Jusoh, Umi Kartini Rashid, Noreina Kepal@ Nasir, Amran Harun
(2019) Building Brands In The Food Processing Smes In Malaysia : A Proposed Exploratory Research , INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT (IJERM) ISSN : 2349- 2058, VOLUME-06, ISSUE-01, JULY 2019 , Eclat Research Publication , 6, 32, ISSN:23492058
NAZARUDIN BUJANG, SITI SARAH OMAR, FAZIAN HASHIM, NOREINA KEPAL@NASIR, NUR ANIZA QUANTANIAH JUSOH
(2019) Retaining Malaysia'S Blue Collar Workers In Competitive Manufacturing Industry, WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, WORLD SCIENTIFIC AND ENGINEERING ACADEMY AND SOCIETY , 10, 444, ISSN:11099526
NOREINA KEPAL@NASIR
(2019) The Role Of Brand Experience, Attachment And Trust Towards Brand Loyalty Among Malaysian Automobile Users, INTERNATIONAL JOURNAL OF ENGINEERING RESEARCH AND MANAGEMENT, ECLAT RESEARCH PUBLICATION , 6, 24, ISSN:23492058
Jusoh, Nur Aniza Quantaniah; Yusoff, Wan Fauziah Wan; Kepal, Noreina; Han, Pau Yu
(2018) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor, ADVANCED SCIENCE LETTER, American Scientific Publishers , 5, 3286, ISSN:19366612
Yusoff, Wan Fauziah Wan; Kian, Tan Shen; Ahmad, Abdul Razak; Jusoh, Nuraniza Quantaniah
(2018) Fostering The Entrepreneurial Ecosystem: The Roles Of Government Agencies In Malaysia, ADVANCED SCIENCE LETTER, American Scientific Publishers , 5, 3079, ISSN:19366612
Amran Harun , Mohd Nizam S. Ashraff , David Martin, Nur Aniza Quantaniah Jusoh, Umi Kartini Rashid
(2018) The Influence Of Service Branding Perception On Customer Satisfaction Of Low Cost Airlines: Air Asia And Malindo Air, JOURNAL OF TECHNOLOGY MANAGEMENT AND BUSINESS , UTHM , 12, 65, ISSN:22897224
Noreina Kepal@ Nasir, Nur Aniza Quantaniah Mohd Jusoh, Ying Tan Shoo
(2018) The Use Of Information On Food Labels: The Consumers? Perspective In Malaysia, ADVANCED SCIENCE LETTERS, American Scientific Publishers , 5, 3274, ISSN:19367317
Prosiding / Seminar
Nur Aniza Quantaniah Jusoh, Wan Fauziah Wan Yusoff, Noreina Kepal, Pau Yu Han
(2016) Challenges Faced By Chinese Women Entrepreneurs In Batu Pahat, Johor., nil , 00 , ISBN:-
Noreina Kepal @ Nasir, Nur Aniza Quantaniah Mohd. Jusoh, Tan Shoo Ying
(2016) Consumers Perspective: Use Of Information On Food Labels, NIL , 1 , ISBN:-
Wan Fauziah Wan Yusoff,Tan Shen Kian,Abdul Razak Ahmad, Nur Aniza Quantaniah Jusoh
(2016) Fostering The Entrepreneurial Ecosystem: The Roles Of Government Agencies In Malaysia , ICTMBE , 1 , ISBN:-

Supervision

YearDescriptionRole
2013 Supervisor for Nur'Atikah binti Kamaruzzaman(CP100105),Projek Sarjana Muda 2, UTHM,2013 Supervisor
2013 Supervisor for Nurul Syakinah binti Abdul Razak(CP100132), Projek Sarjana Muda 2, UTHM,2013 Supervisor
2012 Co-supervisor for Mohd Hafiz bin Mohd Razali, Projek Sarjana Muda 2, UTHM,2012 Supervisor
2012 Co-supervisor for Siti Nur'Hamidah bt Nordin, Projek Sarjana Muda 2, UTHM, 2012 Supervisor
2012 Supervisor for Nur'Atikah binti Kamaruzzaman(CP100105), Projek Sarjana Muda 1,UTHM, 2012 Supervisor
2012 Supervisor for Nurul Syakinah binti Abdul Razak (CP100132), Projek Sarjana Muda 1, UTHM,2012 Supervisor

Courses & Training

YearDescription
Organiser / Venue
Date
2020 ANIMATION USING POWER POINT
UTHM / -
22/07/2020
2020 ANIMATION USING POWERPOINT
UTHM / -
22/07/2020
2020 BENGKEL PENYELARASAN PENGEMASKINIAN DATA MY WORKSPACE FPTP
UTHM / -
14/07/2020
2020 SCREENCAST FOR BEGINNERS (REPEAT SESSION)
UTHM / -
06/07/2020
2020 KURSUS FUN ONLINE CLASSROOM WITH QUIZIZZ (LIVE SESSION)
UTHM / -
23/06/2020
2020 LET GOOGLE CLASSROOM WITH SOCRATIVE BE YOUR SUPERPOWER
UTHM / -
14/05/2020
2020 GOOGLE CLASSROOM FOR FOC IN 3 SIMPLE STEP (REPEAT SESSION)
UTHM / -
13/05/2020
2020 MAKE INTERACTIVE AND ENGAGING PRESENTATIONS FOR ONLINE LEARNING
UTHM / -
03/05/2020
2020 EMBED GOOGLE DRIVE CONTENTS INTO AUTHOR
UTHM / -
15/04/2020
2020 PREPARING VIDEO USING TEXT TO SPEECH FOR ONLINE CLASS
UTHM / -
12/04/2020
2020 KURSUS TRANING OF TRAINER (TOT):PENAMBAHBAIKAN KUALITI BERTERUSAN (CQI) BAGI PROGRAM AKADEMIK
PUSAT PEMBANGUNAN AKADEMIK, UTHM / BILIK LATIHAN CAD
10/02/2020
2019 KURSUS POLLEVERWHERE: ONLINE INTERACTIVE SURVEY/QUIZ/ASSIGNMENT
UTHM / FOXMALL, UTHM
16/10/2019
2019 KURSUS PENULISAN JURNAL, JABATAN PENGURUSAN PEMBINAAN
UTHM / BILIK SEMINAR UTAMA , ARAS 1 FPTP
02/09/2019 - 03/09/2019
2019 KURSUS AUTHOR SIRI 2
UTHM / UTHM
22/08/2019
2019 KURSUS SCREENCASTING
UTHM / UTHM
20/08/2019
2019 BENGKEL SCIENCEDIRECT & SCOPUS
UTHM / UTHM
06/08/2019
2019 PROGRAM PERKONGSIAN / JERAYAWARA E-PEMBELAJARAN CGOL BERSAMA FPTP
UTHM / UTHM
31/07/2019
2019 CERAMAH KESEDARAN TERHADAP SISTEM PENGURUSAN KUALITI DAN PERSEDIAAN AUDIT KUALITI ISO 9001: 2015
UTHM / UTHM
25/07/2019
2019 SIRI WEBINAR UTHM : JOM BUAT INFOGRAFIK CARA MUDAH
UTHM / UTHM, PARIT RAJA
16/07/2019
2019 KURSUS STAY WITH SCOPUS : TIPS PAPER ACCEPT
UTHM / UTHM
16/06/2019
2019 BENGKEL PENYEDIAAN DOKUMEN KUALITI DAN RANCANGAN PENGAJARAN DAN PEMBELAJARAN
UTHM / FPTP UTHM
12/02/2019
2018 PERHIMPUNAN BULANAN FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
UTHM / FOYER FPTP
15/11/2018
2018 PROGRAM PERHIMPUNAN BULANAN FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN BIL 1/2018
UTHM / FOYER FPTP
15/11/2018
2018 BENGKEL KAJIAN KES, JABATAN PENGURUSAN PERNIAGAAN
UTHM / BILIK SEMINAR UTAMA FPTP
29/10/2018
2018 7TH INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGMENT, BUSINESS AND ENTREPRENEURSHIP (ICTMBE 2018) : POSTGRADUATE SYMPOSIUM
FPTP, UTHM / THE KATERINA HOTEL BATU PAHAT
17/10/2018 - 18/10/2018
2018 BENGKEL PENYELIAAN YANG EFEKTIF, FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN
FPTP, UTHM / FPTP
13/08/2018
2018 MESYUARAT FAKULTI PENGURUSAN TEKNOLOGI DAN PERNIAGAAN 2018
UTHM / FPTP
03/07/2018
2018 PEMBANGUNAN KERTAS KERJA PROGRAM AKADEMIK EKSEKUTIF DAN PROFESIONAL PUSAT PENDIDIKAN BERTERUSAN
UTHM / BILIK SEMINAR 1 FPTP
13/02/2018
2018 BENGKEL PEMBANGUNAN MODUL PROGRAM SARJANA PENTADBIRAN PERNIAGAAN (MBA) FPTP
LAIN-LAIN / FPTP
05/02/2018 - 06/02/2018
2018 BENGKEL PEMBANGUNAN MODUL PROGRAM SARJANA PENTADBIRAN PERNIAGAAN FPTP
UTHM / BILIK MBA 1 ARAS 5 FPTP
05/02/2018 - 06/02/2018

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